Branding Specialist

Remote VA PH is seeking an experienced Branding Specialist to lead and manage our client's product branding initiatives. The ideal candidate will have a keen eye for design, a deep understanding of market trends, and the ability to craft compelling brand stories that resonate with target audiences.

Schedule: Start part time then will shift to full time - 9:00 am to 5:00 pm EST

Responsibilities:

Brand Strategy Development:

• Design and implement product branding strategies that align with company goals and market positioning.
• Collaborate with marketing, sales, and product teams to ensure brand consistency across all communication channels and materials.

Market Research:

• Conduct in-depth competitive analysis and market research to identify target audiences and uncover new market opportunities.
• Gather and analyze consumer insights to inform and enhance brand positioning and strategies.

Creative Direction:

• Develop and oversee the creation of product logos, taglines, packaging designs, and other brand assets in collaboration with design teams.
• Ensure all branding materials adhere to the company’s overarching brand guidelines and maintain a cohesive visual identity.

Campaign Management:

• Plan, execute, and oversee branding campaigns, including product launches and rebranding initiatives.
• Monitor campaign performance metrics and adjust strategies to meet and exceed KPIs.

Content Creation:

• Craft compelling brand stories, product descriptions, and messaging for advertising, packaging, and digital platforms.
• Manage the creation of branded content for social media, websites, and other marketing channels.

• Proven experience in brand management, marketing, or a related field.

• Strong understanding of market trends, consumer behavior, and branding best practices.

• Exceptional communication and collaboration skills.

• Proficiency in graphic design tools and creative direction is a plus.

• Ability to multitask and manage multiple projects in a fast-paced environment.

• Weekly Pay
• Negotiable salary depending on the experience.
• Performance Evaluation
• Work from home opportunities