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Senior Manager of Marketing and Branding

Major League Baseball Players Association
Full-time
On-site
New York, New York, United States
$90,000 - $100,000 USD yearly
Brand Strategy & Management

Senior Manager of Marketing and Branding

 

Position Summary: 

Oversee organization-wide external promotion, managing creative development and implementation, content strategy, visual branding, assets, and messaging.

Duties and Responsibilities:  

  • Execute public-facing promotional strategies to position the MLBPA to external audience.
  • Serve as a graphic designer for the organization, including all digital and print design development
  • Implement production of all creative collateral, including videos, graphics, social media, and email campaigns, and oversee the creation and organization of internal media assets.
  • Grow the MLBPA brand to identify creative ways to further expand the union’s reach and influence in non-traditional ways, and manage all tracking and reporting metrics to measure success. 
  • Understand the interplay between the union’s various entities (Trust, Inc., and others) to strategize new ways to collaborate and maximize positive exposure and impact
  • Manage collaboration with other internal teams.
  • Direct platform oversight, editorial calendar, and content development for all official digital, email, and social media platforms, providing day-to-day guidance and oversight to the Assistant Director on goals, development, creative direction, and messaging.  
     
  • Help manage the digital/content team in the production of all creative collateral, including videos, graphics, social media, and email campaigns, and oversee management of internal media assets
     
  • Oversee development and maintenance of the organization-wide logos and style guides, ensuring all brand standards are preserved.
  • Demonstrate ownership and bring action that will support campaigns while maintaining high-quality standards.

Qualifications:

  • Minimum 4 years of related professional experience in marketing and branding
  • Specific proficiency in digital media, graphic design, web design and creative services, particularly Adobe Creative Suite (e.g. Photoshop, Premiere Pro, Illustrator) and/or inDesign; video editing skillset preferred 
  • Bachelor’s degree in communications, journalism, digital media, marketing/advertising or related majors
  • Spanish Fluency preferred but not required

 

Department: Communications

Reports To: Assistant Director of Content, Digital and Social Media

Location: New York City 

Salary: $90,000 to $100,000

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