Senior Brand Manager

About the Company

Home Franchise Concepts is one of the largest franchising systems in the home improvement goods and services space. The Company’s brands: Budget Blinds, The Tailored Closet, PremierGarage, AdvantaClean, Kitchen Tune-Up, Bath Tune-Up, Two Maids, Aussie Pet Mobile, Lightspeed Restoration and Concrete Craft are consistently rated at the top of their categories and supported by more than 3,500 franchise territories in the U.S., Canada and Mexico.

Home Franchise Concepts is a subsidiary of JM Family Enterprises, a family-owned, professionally managed diversified automotive company. To diversify their portfolio, JM Family acquired Home Franchise Concepts in 2019 as their first non-automotive acquisition. The Company fit JM Family’s key investment criteria: asset-light with strong free cash flow characteristics and a track record of growth in an industry with long-term tailwinds. Since the acquisition, the Company has doubled the number of brands under management and is committed to continued, rapid profitable growth.

A few of the Company’s many Accolades and Awards

• Entrepreneur’s Franchise 500
• Entrepreneur’s Franchise 500 Best in Category
• Entrepreneur’s Top Low-Cost Franchise
• Entrepreneur’s Top New & Emerging Franchises
• Entrepreneur’s Top Home-based Franchises
• Entrepreneur’s Top 100 Global Franchises

About the Role

The Senior Brand Manager is a strategic leader responsible for driving brand growth, overseeing marketing initiatives, and ensuring brand consistency across multiple franchise brands. This role reports directly to the Vice President of Marketing and collaborates closely with cross-functional teams to deliver business and financial success.

Essential Job Functions:

Brand Strategy & Vision

• Define and execute brand vision, mission, and high-level objectives aligned with corporate goals
• Lead strategic planning to position brands effectively in the market
• Serve as approver for key content initiatives including creative, social, media, and SEO

Marketing Leadership

• Oversee National Ad Fund (NAF) strategy and usage. Develop NAF investment strategy.
• Serve as the subject matter expert within the brand organization, leading marketing strategy. Collaborate with brand leaders across the portfolio as stakeholders in the HFC marketing strategy execution.

Franchise Support

• Develop and execute Local Area Marketing (LAM) strategies
• Provide franchisees with streamlined, easy-to-implement marketing templates and playbooks
• Communicate marketing initiatives and updates to franchise network
• Assist in training and onboarding new franchise locations
• Offer structured support through periodic, standardized communications on key marketing initiatives

Brand Management

• Lead branding and customer experience initiatives
• Define, execute, and enforce critical brand guidelines across marketing materials
• Prioritize high-visibility elements such as logos, core messaging, and visual branding

Analytics & Reporting

• Maintain continuous knowledge of all initiatives, identifying opportunities and resolving obstacles
• Be familiar with the tools and able to create analysis of performance reporting for franchisees
• Partner with Shared Services for Marketing Performance Analytics reports

Stakeholder Management

• Collaborate with cross-functional teams including Product, Operations, and IT
• Ensure the Voice of the Customer (franchisee, employee, and end consumer) is incorporated into solutions
• Meet regularly with partners on brand initiatives and marketing program

Skill Requirements:

• Data-driven decision-making
• Creative mindset and innovative problem-solving
• Strong project management and organizational skills
• Ability to work both strategically and tactically
• Customer service orientation
• Adaptability and ability to thrive in a dynamic environment
• Collaborative team player with relationship-building skills
• Proficiency in digital marketing platforms (e.g., Google Ads, Facebook Ads)
• Excellent analytical, strategic thinking, and problem-solving skills
• Outstanding communication and influencing abilities

Qualifications:

• Bachelor's degree in Marketing or related field (MBA preferred)
• 5+ years of experience in B2C marketing and advertising environments
• Proven track record in implementing strategy and executing campaigns
• Strong background in local area marketing, digital media placement, and brand development
• Experience in franchise or multi-unit business environments
• Demonstrated leadership and team management experience

To perform this job successfully, an individual must be able to perform each essential job function satisfactorily.  The requirements listed above are representative of the knowledge, skill, and/or ability required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

HOME FRANCHISE CONCEPTS IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER  

Home Franchise Concepts is an Equal Employment Opportunity employer. We are committed to recruiting, hiring, retaining, and promoting qualified associates without regard to age, race, religion, color, gender, sex (including pregnancy, childbirth and related medical conditions), sexual orientation, gender identity, gender expression, mental or physical disability, national origin, marital status, citizenship, military status, genetic information, veteran status, or any other characteristic protected by federal, state, provincial, or local law. 

DISABILITY ACCOMMODATIONS  

If you have a disability and require a reasonable accommodation to complete the job application process, please contact HFC's Talent Acquisition department at HR@gohfc.com for assistance. If you have an accommodation request for one of our recruiting events, please notify us at least 72 hours prior so that we may provide assistance. 

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