At Mill Creek Residential we are committed to building a diverse, equitable and inclusive workplace where our associates can grow and bring their whole selves to work. This starts with our recruiting and hiring process. We want you to know that we encourage you to apply if this job excites you, even if you don’t meet 100% of the requirements. You may just be the right candidate for this role, or another role and make your mark at Mill Creek.
The Senior Brand Manager oversees the branding and advertising strategy to support the property-level performance goals for their designated regional portfolio. This position is responsible for the execution of community-specific marketing plans, managing vendor relationships, brand advocacy, and overall agile marketing strategy while effectively collaborating with key stakeholders in cross-functional teams to drive operational performance. This individual must have a keen understanding of digital marketing concepts, such as SEM, SEO, and GA4. The Senior Brand Manager will navigate both an active hands-on approach to responsibilities while also serving as a leader within the team structure.
- Essential Functions/Responsibilities include, but are not limited to
• Play active role in cross-functional teams and working effectively with internal and external partners/stakeholder to understand priorities, goals, and manage stakeholder expectations.
• Develop and execute cost-effective community-specific marketing plans focusing on agile marketing tactics to successfully meet the unique needs of each community.
• Drive overall paid advertising strategy in partnership with digital agencies and ILS partners focusing on qualified lead generation and brand awareness.
• Understand and correctly articulate search engine marketing, search engine optimization, website performance analytics, and other marketing related metrics to stakeholders.
• Management of overall brand strategy and compliance.
• Ensure creative deliverables from creative agency partners are reflective of Mill Creek brand standards while also appropriately conveying the unique story of each community.
• Collaborate with vendor partners to create marketing deliverables to support brand awareness efforts.
• Remain current on the overall market landscape in the rental housing space, including but not limited to advancements in prop tech, competitors, marketing initiatives, and more.
• Maintain knowledge of and ensure compliance with Equal Housing Opportunity/Fair Housing advertising rules, regulations, and guidelines.
• Additional responsibilities as determined by supervisor.
- Education and/or Experience
• Bachelor’s degree in business, marketing or similar industries.
• Minimum of five years of multifamily marketing experience required.
- Skills/Specialized Knowledge
• Must have working knowledge of SEM, SEO, social media, GA4, email marketing, and online campaigns.
• Must have excellent interpersonal and written communication skills, including the ability to use Microsoft products such as Word, Teams, Excel, Power Point as well as a comfort level and ability to work effectively with cross-functional team members, including senior and executive leadership.
• Must be able to effectively multitask in a fast-paced work environment with consistently shifting priorities, while maintaining attention to details, deadlines, and budgets. This includes the ability to work independently and as part of team.
• Must have demonstrated leadership and people-management skills, including but not limited to experience in directly managing team members and achieving alignment with key stakeholders.
Other Requirements
• Strong background and working knowledge of the multifamily real estate industry and an understanding of marketing & training relative to day-to-day property operations and portfolio performance.
• Knowledge of Entrata or other property management software is a plus.
Mill Creek is an Equal Opportunity Employer
Are you ready to contribute to the success of Mill Creek Residential? If so, apply today and become part of an organization that believes in uncompromising integrity, celebrating successes, continuous improvement, and working hard, smart and together!