Product Manager - Consumer

The Product Manager is responsible for overseeing the development, launch, and lifecycle management of consumer-facing products in a manufacturing environment, with a strong emphasis on sales growth and revenue generation. This role bridges product development, sales, and marketing to ensure products are market-ready, competitive, and aligned with business goals. The Product Manager will work closely with sales teams, distributors, and key accounts to drive market penetration, optimize pricing strategies, and develop sales-focused product initiatives.

Key Responsibilities:

Product Strategy, Sales & Market Growth

• Develop and execute a product strategy that aligns with sales objectives, revenue targets, and customer demand.
• Identify high-growth market segments, customer preferences, and competitive opportunities through market research and direct customer engagement.
• Collaborate with sales teams and distributors to create tailored product offerings and promotional strategies.
• Develop pricing strategies that balance profitability with market competitiveness.
• Support sales in customer meetings, trade shows, and presentations to ensure product messaging is clear and compelling.

Product Development & Lifecycle Management

• Work with engineering, R&D, and manufacturing teams to develop consumer-driven products that meet market needs.
• Ensure that products are designed with sales, distribution, and retail positioning in mind.
• Oversee product testing, quality control, and compliance with customer and regulatory requirements.
• Analyze sales performance data, customer feedback, and market trends to refine and optimize products over their lifecycle.

Sales Enablement & Customer Engagement

• Provide sales training and product knowledge sessions to equip sales teams with competitive insights and selling points.
• Develop and manage sales tools, presentations, and marketing collateral to support sales efforts.
• Collaborate with marketing to execute sales-driven campaigns, promotions, and advertising strategies.
• Engage directly with key customers, retailers, and distributors to understand their needs and drive product adoption.

Cross-Functional Collaboration & Execution

• Partner with operations and supply chain to ensure efficient product availability, inventory management, and distribution.
• Work closely with marketing teams to create compelling product messaging, branding, and digital strategies that drive sales.
• Support customer service and inside sales teams to handle product-related inquiries, complaints, and feedback loops.

Performance Analysis & Reporting

• Analyze key sales and product performance metrics, including revenue, profit margins, conversion rates, and market share.
• Use data-driven insights to forecast demand, identify new sales opportunities, and improve product offerings.
• Present performance reports and strategic recommendations to leadership to support decision-making.

Qualifications & Skills:

• Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field. MBA is a plus.
• Experience: 5+ years in product management, sales, or business development in a B2C manufacturing environment.
• Proven track record in sales, account management, or business development, with experience in driving revenue growth.
• Strong knowledge of B2C market dynamics, consumer buying behaviors, and competitive strategies.
• Ability to work closely with sales teams, distributors, and key accounts to align product strategies with revenue goals.
• Experience in pricing strategies, sales forecasting, and contract negotiations.
• Strong analytical and decision-making skills with experience in market research, financial modeling, and data analysis.
• Excellent communication, presentation, and relationship-building skills.
• Familiarity with ERP systems, CRM tools (e.g., Salesforce), and e-commerce platforms.

Preferred Qualifications:

• Experience launching products through retail, e-commerce, and direct-to-consumer (DTC) channels.
• Background in strategic sales planning, distributor management, and customer relationship management.
• Certification in Lean, Six Sigma, or Agile Product Management is a plus.

Work Environment:

• Based in a manufacturing facility with frequent engagement with sales teams, customers, and distributors.
• Travel required for customer visits, trade shows, and sales meetings (10-30%).