Job Description - Marketing and Branding Senior Executive
Marketing executive oversee various aspects of products’ SKU from product sourcing to execute roll out of the products in selected regions/Countries where the company has direct operations or has presence of regional partners.
Product distribution’s marketing, branding and sales coordination responsibilities:
• Product Portfolio management: Oversees and manage various products under Company’s portfolio
o Products sourcing and scouting
o Conduct market research, intelligence on new & existing product SKU portfolio
o Market and Product Assessment
• Marketing and Branding
o Establish, develop, execute and manage distribution marketing strategies and budget to drive distribution sales and improve profitability
o Supporting in creating Marketing campaigns on E-commerce platform or social media or company websites - oversees, coordination for development and execution
o Branding: Implement brand strategy and ensure consistency with Company’s brand guidelines and brand vision as well as identify and work closely with digital (freelance or agency) marketers
o Analyse business growth on various channel on launches & promotions.
o Manage key stakeholders
Principal brands owners
Regional Direct and Indirect Distribution Channels
• Sales engagement with regional team and partners:
o Work with channels to ensure sales objectives are met with agreed budget.
o Metrics development for monitoring sales performance for management reporting
o Ensure speed to market for new products listings as well as distribution expansion
o Proactively coordinate Sales, Customer and Technical enquiries with principal and direct channels
Other responsibilities:
- Work closely with operations to ensure healthy stock forecast and ensure sufficient stocks for distribution
Requirements:
- Degree in Marketing and/or Healthcare-related (e.g., Pharmacist training will be of value add)
- Proven experience in products management
- Digital marketing experience preferably with healthcare products
- Commercial awareness, proven teamwork skills, excellent communication and networking ability
- Adaptable and able to work independently
- Result oriented; Strong attention to detail and good organisation and planning skills
- Value-add: pricing formulation; regional sales exposure to Indonesia, Philippines or China, Hong Kong/Macau
Job specialization: Sales/Marketing, product management in e-commerce, online sales
Salary: $4000 to $4800 per month