Managing Director, Brand & Strategy

Position Summary: The Managing Director, Brand & Strategy is a senior leadership position responsible for developing, aligning and overseeing brand strategy, marketing, communications, and the strategic and logistical oversight of special event production — all with the goal of enhancing awareness, deepening community engagement, and supporting fundraising and donor cultivation efforts. This role ensures The Family Place presents a consistent, compelling, and mission-centered brand presence across all platforms and touchpoints, strengthening relationships with donors, corporate partners, media, and the broader community. 

This executive-level role works as part of   the Development team to ensure marketing, communications, and event messaging align with revenue growth and donor stewardship goals.. The Managing Director directly oversees internal marketing and communications team members — including the Content Strategist and Marketing & Development Associate — while managing relationships with external creative, marketing, and PR agencies. 

This position requires extensive strategic leadership experience across marketing, branding, communications, and event production at the organizational level

Key Responsibilities:

Brand Strategy & Development 

• Lead the development, evolution and protection of The Family Place brand, ensuring all messaging consistently reflects the organization’s mission, values and community impact. 

• Develop and execute integrated, multi-channel brand campaigns to raise awareness, attract donors, and position The Family Place as a leading voice in domestic violence services. 

• Ensure brand consistency across all digital, print, media, and event communications. 

Marketing & Communications 

• Develop and oversee a comprehensive organization-wide marketing and communications strategy to support fundraising campaigns, donor engagement, program visibility, and community outreach. 

• Manage the creation of donor communications, digital content, print collateral, and storytelling assets, ensuring all materials align with The Family Place’s voice and goals. 

• Oversee the organization’s digital presence, including website, email marketing, social media, and SEO, ensuring alignment with awareness and fundraising objectives. 

• Serve as lead media contact, representing The Family Place in external PR opportunities and ensuring proactive press outreach highlights the organization’s work, impact and donor stories. 

Team Leadership & Oversight 

• Directly supervise and provide strategic leadership to the Content Strategist, Marketing & Development Associate, and any other marketing, communications or creative staff, including freelancers and agency partners. 

• Foster a culture of collaboration, creativity and excellence, ensuring the marketing and communications team is equipped to support organizational goals. 

• Develop team members’ skills and leadership capabilities to position the department for future growth. 

Event Strategy, Messaging & Production Oversight 

• Provide high-level strategic oversight and logistical coordination for key fundraising events, including Partners Card, ReuNight and Trailblazer ensuring all event branding, messaging and guest experiences are cohesive, mission-driven and reflective of The Family Place brand. 

• Collaborate with the CDO and Development team to ensure sponsorship activations, donor experiences, and post-event storytelling seamlessly connect to broader fundraising and stewardship strategies. 

• Maintain ownership of event production logistics (timelines, vendor coordination, run-of-show oversight, etc.), ensuring that events are professionally executed and enhance The Family Place’s brand and donor relationships. 

• This role does not develop fundraising strategy or set revenue goals, but works to ensure fiscal responsibility by developing and managing the marketing and communications budget, including oversight of event production expenses, vendor contracts and paid media investments, ensuring all expenditures align with organizational goals and our commitment to good stewardship. 

Donor & Partner Engagement 

• Develop marketing strategies to enhance engagement with individual donors, corporate sponsors, foundations and other key partners, working in close collaboration with Development leadership. 

• Oversee creation of impact reports, direct mail solicitations, donor stewardship materials and custom sponsorship communications that highlight donor impact and the value of their partnership with The Family Place. 

• Ensure donor-centric storytelling is woven into all campaigns, events, and public-facing materials. 

Leadership & Organizational Collaboration 

• Serve as a trusted advisor to the CEO on all matters related to brand positioning, communications, and reputation management. 

• Act as a strategic thought partner and second in command for the CDO, ensuring marketing, events, and fundraising strategies complement and support each other without duplication of efforts. 

• Manage external creative, marketing, and PR firms, ensuring all work aligns with organizational goals, brand guidelines, and quality standards. 

Other Duties: Performs other job-related duties as assigned.

Position Summary: The Managing Director, Brand & Strategy is a senior leadership position responsible for developing, aligning and overseeing brand strategy, marketing, communications, and the strategic and logistical oversight of special event production — all with the goal of enhancing awareness, deepening community engagement, and supporting fundraising and donor cultivation efforts. This role ensures The Family Place presents a consistent, compelling, and mission-centered brand presence across all platforms and touchpoints, strengthening relationships with donors, corporate partners, media, and the broader community. 

This executive-level role works as part of   the Development team to ensure marketing, communications, and event messaging align with revenue growth and donor stewardship goals.. The Managing Director directly oversees internal marketing and communications team members — including the Content Strategist and Marketing & Development Associate — while managing relationships with external creative, marketing, and PR agencies. 

This position requires extensive strategic leadership experience across marketing, branding, communications, and event production at the organizational level

Key Responsibilities:

Brand Strategy & Development 

• Lead the development, evolution and protection of The Family Place brand, ensuring all messaging consistently reflects the organization’s mission, values and community impact. 

• Develop and execute integrated, multi-channel brand campaigns to raise awareness, attract donors, and position The Family Place as a leading voice in domestic violence services. 

• Ensure brand consistency across all digital, print, media, and event communications. 

Marketing & Communications 

• Develop and oversee a comprehensive organization-wide marketing and communications strategy to support fundraising campaigns, donor engagement, program visibility, and community outreach. 

• Manage the creation of donor communications, digital content, print collateral, and storytelling assets, ensuring all materials align with The Family Place’s voice and goals. 

• Oversee the organization’s digital presence, including website, email marketing, social media, and SEO, ensuring alignment with awareness and fundraising objectives. 

• Serve as lead media contact, representing The Family Place in external PR opportunities and ensuring proactive press outreach highlights the organization’s work, impact and donor stories. 

Team Leadership & Oversight 

• Directly supervise and provide strategic leadership to the Content Strategist, Marketing & Development Associate, and any other marketing, communications or creative staff, including freelancers and agency partners. 

• Foster a culture of collaboration, creativity and excellence, ensuring the marketing and communications team is equipped to support organizational goals. 

• Develop team members’ skills and leadership capabilities to position the department for future growth. 

Event Strategy, Messaging & Production Oversight 

• Provide high-level strategic oversight and logistical coordination for key fundraising events, including Partners Card, ReuNight and Trailblazer ensuring all event branding, messaging and guest experiences are cohesive, mission-driven and reflective of The Family Place brand. 

• Collaborate with the CDO and Development team to ensure sponsorship activations, donor experiences, and post-event storytelling seamlessly connect to broader fundraising and stewardship strategies. 

• Maintain ownership of event production logistics (timelines, vendor coordination, run-of-show oversight, etc.), ensuring that events are professionally executed and enhance The Family Place’s brand and donor relationships. 

• This role does not develop fundraising strategy or set revenue goals, but works to ensure fiscal responsibility by developing and managing the marketing and communications budget, including oversight of event production expenses, vendor contracts and paid media investments, ensuring all expenditures align with organizational goals and our commitment to good stewardship. 

Donor & Partner Engagement 

• Develop marketing strategies to enhance engagement with individual donors, corporate sponsors, foundations and other key partners, working in close collaboration with Development leadership. 

• Oversee creation of impact reports, direct mail solicitations, donor stewardship materials and custom sponsorship communications that highlight donor impact and the value of their partnership with The Family Place. 

• Ensure donor-centric storytelling is woven into all campaigns, events, and public-facing materials. 

Leadership & Organizational Collaboration 

• Serve as a trusted advisor to the CEO on all matters related to brand positioning, communications, and reputation management. 

• Act as a strategic thought partner and second in command for the CDO, ensuring marketing, events, and fundraising strategies complement and support each other without duplication of efforts. 

• Manage external creative, marketing, and PR firms, ensuring all work aligns with organizational goals, brand guidelines, and quality standards. 

Other Duties: Performs other job-related duties as assigned.

Requirements:

• 10+ years of progressive leadership experience in brand strategy, marketing, communications and event production. 

• Demonstrated success developing and executing multi-channel marketing and communications campaigns that drive fundraising, donor stewardship and program visibility. 

• Expertise in digital marketing, including website management, social media, email marketing, and SEO. 

• Exceptional storytelling and content development skills, with the ability to translate program impact into compelling donor- and community-facing content. 

• Direct experience providing strategic oversight for major fundraising events, with a focus on ensuring events enhance brand visibility, donor engagement and sponsor satisfaction. 

• Experience leading and mentoring high-performing marketing and communications teams, including content creators, digital specialists and creative and event staff. 

• Ability to work cross-functionally with development leadership, executive leadership and external partners. 

• Proven track record managing external agencies (creative, PR, digital) to produce high-quality, mission-aligned content and campaigns. 

• Passion for The Family Place mission and a demonstrated commitment to advancing awareness, advocacy and philanthropic support for survivors of domestic violence. 

Working Conditions:

• Ability to work flexible hours as needed.
• Ability to work under pressure and manage competing priorities while ensuring compliance standards are met.
• Comfort working in a sensitive, emotionally charged environment that addresses issues of domestic violence.

Essential Functions: This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.