Job Description Summary
You will be a part of HPB’s Marketing Team who develops and implements national level campaigns and a range of initiatives such as mental health awareness, school-based outreach, community outreach, ethnic group engagement and parent engagement.
The successful candidate will manage the development and implementation of above-the-line, below-the-line, digital marketing, content and media strategies, as well as development and management of key webpages as part of integrated marketing campaigns to promote the adoption of healthy lifestyle habits amongst Singaporean parents.
Developing a marketing comms framework and 360 integrated marketing plans including above-the-line, below-the-line and always-on presence, as well as complementing on-ground activations to educate and activate the target audience;
- Managing internal and external stakeholders to drive alignment and collaboration in formulating marketing strategies for the promotion and uptake of HPB’s health promoting programmes, anchoring the strategy formulation on data and insights, to contribute to programme KPIs;
- Managing appointed creative, media, event management agencies and other vendors to ensure timely delivery of quality and innovative campaigns for the targeted audience;
- End-to-end content development and management of Parent related HPB webpages and platforms
- Social media community management including moderation and replies to comments, organisation of social media contents, management of user generated content;
- Optimising brand recognition, user experience and awareness of marketing initiatives among target audience;
- Planning, monitoring and managing campaign budgets to ensure cost effectiveness, achievement of campaign deliverables and improvement in marketing ROI;
- Monitoring, evaluating and reporting campaign performance, providing analytical and strategic assessments, for continuous improvement;
- Performing administrative duties including procurement, budget monitoring, financial duties, business review of agencies/vendors, etc.
Requirements
The ideal candidate is a highly driven and experienced 360-marketer with a flair for creativity. He/ She should possess:
- Relevant qualifications in Marketing, Business Administration, Communications or its equivalent
- Minimum 6 years of proven track record in managing and executing integrated communications, marketing, branding, and event management in a B2C environment;
- Experience in communication/outreach to parents would be an advantage
- Proficient in English and a second language
- Team player with ability to multi-task and succeed in a fast-paced matrix environment;
- Able to design and create creative content proficiently
- Familiar with digital marketing and website building
- Familiar with social media community management
- Excellent communications (spoken and written) and presentation skills to present and interact confidently across the organisation and with external stakeholders;
- Strong project and interpersonal management skills;