Leafs/Marlies Integrated Brand Marketing, Manager

Company Description

At Maple Leaf Sports & Entertainment Partnership (MLSE), we are committed to creating an inclusive workplace that is representative of our community and where all employees feel they belong and can reach their full potential. We are Canada’s preeminent leader in delivering top quality sport and entertainment experiences and one of North America’s leading providers of exceptional fan experiences. We are the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

MLSE owns and/or operates all the venues our teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. We also provide fans in Toronto with incredible live music and entertainment events, as well as exceptional culinary experiences through our restaurants (e11even and RS) and clubs (Hot Stove Club, ScotiaClub and Platinum Club). Through MLSE Foundation, we have invested more than $45 million into Ontario communities since 2009 and with MLSE LaunchPad, we provide a place where youth facing barriers use sport to recognize and reach their potential.

We achieve all of this through our Common Purpose - to unite and empower our employees to create extraordinary moments for our fans and each other. Come be a part of the team.

Job Description

In this role, you will bring the passion for Integrated Brand Marketing. From annual brand planning, program development, audience building, and enhancing our fan experiences inside and outside our venues, this role plays a critical role in connecting with our fans across all touchpoints.

Working under the Director, Integrated Brand Marketing & Fan Engagement, you will collaborate with various business, sales, ticketing and creative marketing groups, merging business, creativity, data and technology to develop campaigns and initiatives that promote our teams throughout the fan journey.

• Energize brand programs. You will come up with new directions that can be implemented into new and existing programs and plans while reiterating the overarching value proposition for fans.
• Collaborate with various departmental teams. You will work closely with data and insights, to inform and optimize our plans and decisions.
• Establish and implement program plans. You will develop program plans for various brand initiatives. The goal is to guide the teams toward the successful launch of products, services, and campaigns that promote the Maple Leafs and Marlies brands.
• Harmonize brand and business objectives. You will work to balance the goals of the brand with those of the business, bringing them together in the successful driving of revenue through ticket sales, retail, and partnerships.

Qualifications

Note: Before reviewing the qualifications listed below, we want you to know that we understand you may not meet all the qualifications described and have other relevant expertise and experience.  We invite you to please share this with us in the "Message to the Hiring Manager" section of our online application.

• The interpersonal skills. You are a team player, able to build relationships with colleagues and collaborate with teams across various company departments to bring branding goals and objectives to life. You are great at communicating and are at your most comfortable in front of a crowd. You are an exceptional storyteller, confident in your delivery as you make brand descriptions and presentations to anyone from fans to business executives.
• The creativity. You have an eye for big ideas but are focused on results. You can visualize the bigger picture, and break it down into actionable goals, modeling imaginative concepts into action plans that collectively achieve overall objectives.
• The drive. You are a self-starter, capable of taking matters into your own hands and seeing them through to completion with minimal supervision. You are motivated to surpass targets concerning campaigns and how they relate to brand growth objectives.
• The multitasking skill. You are capable of balancing multiple responsibilities simultaneously and are capable of planning and prioritizing them accordingly. You are highly adaptive to situations as they change around you, and perform well under pressure without ever losing sight of your set goals.
• The experience. You have a five to seven-year background in strategic or integrated marketing around company brands and experience in managing campaigns.

Additional Information

Apply by: March 28, 2025

We thank all applicants for their interest, however, only those selected for an interview will be contacted. 

At MLSE, we are committed to building an equitable, diverse and inclusive organization.

We are an equal opportunity employer and we do not discriminate on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, record of offences, marital status, family status or disability. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have diftficulty using our online application system and you need an accommodation due to a disability, please email [email protected]. Please note this email is only for accommodation requests. Resumes sent to this email address will not be considered. 

#LI-DNP