Head of Strategy - Marketing and Branding

As the Head of Strategy - Marketing and Branding, you will play a pivotal role in shaping the marketing vision and driving business growth at Enable Benefits. Leading a team of skilled professionals, you will oversee the development and execution of innovative marketing strategies, impactful campaigns, and exceptional customer experiences. This is a full-time, in-office leadership position based on a Monday to Friday schedule (11:30 AM to 8:30 PM).

Key Responsibilities

• Team Leadership: Build, mentor, and lead a high-performing internal marketing and branding team, fostering a culture of collaboration and creativity.
• Strategic Campaign Management: Plan, manage, and execute marketing projects and campaigns from concept to completion, ensuring they are delivered on time and within budget.
• Creative Innovation: Encourage bold, disruptive ideas that elevate the brand and create a competitive edge.
• Marketing Strategy Development: Design and implement marketing strategies that align with business objectives, focusing on both brand awareness and measurable outcomes.
• Budget Optimization: Allocate and manage marketing budgets to maximize ROI and achieve cost-effective results
• Technology Integration: Leverage AI, data analytics, and cutting-edge tools to enhance campaign performance and decision-making.
• Agile Methodologies: Apply agile marketing practices inspired by innovative approaches (e.g., Ryan Reynolds’ Maximum Effort) to enable rapid experimentation and adaptation.
• Trend Spotting: Stay informed about industry trends and emerging technologies to refine marketing strategies and maintain a competitive edge.
• Customer Journey Excellence: Optimize the customer journey, ensuring a seamless, impactful experience across all touchpoints.
• Performance Metrics: Continuously monitor and analyze key performance indicators, using data to refine campaigns and strategies.
• Cross-Functional Collaboration: Work closely with senior leadership and other departments to align marketing initiatives with broader business goals.

Existing Team

As the leader of the marketing and branding team, you will oversee the following skilled professionals:

• Digital Media Specialist: Manages digital advertising campaigns to maximize engagement and reach across platforms.
• Senior Graphic Designer: Creates visually compelling designs for marketing materials and branding assets.
• Senior Video Designer: Develops high-quality video content to strengthen brand identity and communication.
• Senior Web Developer: Ensures the company’s online presence is optimized for performance, functionality, and user experience.

You will be responsible for guiding and empowering this team to align their efforts with the company’s marketing vision and deliver exceptional results.

Accountabilities

• Ownership of Outcomes: Take full accountability for the success and impact of all marketing initiatives.
• Performance Analysis: Regularly evaluate marketing effectiveness and campaign outcomes to guide future strategies.
• Stakeholder Engagement: Collaborate with company leaders to discuss campaign results, identify opportunities for improvement, and adjust strategies as needed.

Why This Role Matters

As the Head of Strategy - Marketing and Branding, you will:

• Drive Innovation: Inspire creativity and lead groundbreaking campaigns that captivate audiences and elevate the brand.
• Optimize Performance: Use data-driven insights to deliver strong ROI and tangible business results.
• Stay Ahead of Trends: Keep the company at the forefront of the industry by leveraging emerging trends and technologies.
• Accelerate Impact: Launch faster, more impactful campaigns that resonate with customers and achieve business objectives.

Personal Attributes

• Visionary Leader: Sees the big picture and translates ideas into actionable strategies.
• Creative and Analytical: Combines creative thinking with data-driven decision-making.
• Inspiring Mentor: Proven ability to guide and develop high-performing teams.
• Adaptable and Agile: Thrives in fast-paced environments and pivots strategies as needed.
• Customer-Centric: Focused on understanding and enhancing the end-to-end customer experience.
• Collaborative Communicator: Excels in building relationships across teams and with stakeholders.
• Results-Oriented: Relentless drive to achieve measurable outcomes and exceed expectations.
• Resilient Under Pressure: Maintains composure and focus in challenging situations.
• Innovative Thinker: Passion for exploring new ideas, technologies, and methodologies