Global Senior Product Manager

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what’s possible and making headway to help improve outcomes.

Global Senior Product Manager

Reporting to a Senior Director, Global Marketing – Codman Specialty Surgical, CSS, the Global Senior Product Manager will identify and implement global product strategies, marketing plans, promotional programs and related activities for the Neuro Access & Repair product lines to ensure that existing and new products meet Company goals and expectations.  The person in this role also successfully executes initiatives and programs for assigned products and develops and coordinates all aspects of new product development and related product launches.  This role also provides a key knowledge base for marketing procedures and actively mentors others in Marketing-related areas.

Responsibilities:

• Leads development of product marketing plans by preparing objectives, strategies, tactics, profit and loss projections, including short and long-term strategies
• Manages new product development marketing activities for specific products within the respective Group, including new idea review and recommendations, concept and design development, technique development, project management and market introduction
• Actively mentors less-experienced group members in Marketing-related areas
• Recommends product line extensions and/or line trimming, forecasting, pricing strategies, literature/video/sales support materials, labeling revisions, clinical studies, manufacturing and customer service/operations support for existing product line(s) which would ultimately build the value of the product line and maximize product line earnings.
• Determines strategic product line decisions such as priority of product or line enhancements which optimize organizational goals and objectives by evaluating competitors’ products and by determining market share and market trends; keeps others informed by maintaining and distributing competitive comparisons and evaluations
• Develops product-oriented positioning documents, product profiles, competitive analysis, presentations, demos, white papers, product updates and content for corporate marketing vehicles such as web sites, brochures and seminars
• Monitors product development progress with engineering, manufacturing, regulatory affairs and related departments to ensure product line objectives are achieved on a timely basis
• Prepares annual budget forecasts for the marketing functions related to the product line(s)
• Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, participation in key meetings and conferences to ensure company and products are perceived superior relative to the competition
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities.  Continually pushes for new innovations within existing product line.
• Routinely interfaces with the managers/directors of other product lines offered by the company to fully understand the relationships within the portfolio of products offered by the Company
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the lifecycle of the product
• Maintains up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, etc.
• Works collaboratively with Marketing Communications and other related departments to ensure products are properly positioned in the market utilizing creative promotional, pricing, service, and product characteristic strategies to maximize sales and profits
• Participates in strategic sales and marketing planning activities for assigned products to identify key targets, surgeons, and hospitals by specific product

Qualifications

The requirements listed below are representative of the knowledge, skill, and/or ability required for this position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor’s degree required; Marketing or technical field preferred
• New Product Development experience preferred
• MBA preferred
• 5+ years of hospital-focused, marketing experience within a medical device or pharmaceutical company is required
• Global medical device/pharmaceutical marketing experience required with direct experience marketing in US and International markets
• Experience with Neurosurgical or related products in a hospital surgical setting preferred
• Medical device or pharmaceutical sales experience preferred
• Operating room and neurosurgical product/technology experience preferred.
• Strong technical and conceptual aptitude
• A demonstrated capacity for strategic thinking, planning, marketing and product development
• Proven strategic/tactical planning and implementation capabilities
• Demonstrated conceptual problem-solving skills and the ability to bring structure to vaguely defined problems, pragmatically scope problem-solving approaches, and manage execution
• Excellent oral and written communication and presentation skills
• Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis
• Strong interpersonal skills at the employee and management levels
• Average travel requirement is approximately 30%
• Performs other duties as required

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

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