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Global Head of Brand Marketing (Maternity Cover)

Vestiaire Collective
Full-time
On-site
Paris, France
Brand Strategy & Management
Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.
We currently have a diverse global team of 700 employees representing more than 50 nationalities. Our values are Activism, Transparency, Dedication and Greatness and Collective. We are proud to be a BCorp.
About the role 🖥️
Reporting to the VP of Brand Marketing and as part of the Global Brand Marketing team, you will be the guardian of the Vestiaire Collective brand. As a business we need to continue to grow our brand awareness with our target audience and at the same time keep our brand relevant to our current core users. You will work closely with the head of marketing US to support the branding efforts localized for the US market and directly oversee the branding performance across the rest of the world.
KPIs:
1. Awareness growth (Proxy Google Search) across all markets
2. Growth in Direct Free Traffic & Free NB & NVisitors
3. Collaboration feedback from various key stakeholders

What you will do 👜

    • Own the brand pillars messaging frameworks and ensure consistent implementation across all touchpoints collaborating with teams across the business
    • Track and measure performance of our branding activities (e,g google search trends) and monitor competition in the market. 
    • Oversee the digital awareness branding (ATL = above the line, can include e.g. OOH /CTV) budget, global strategy, creative and core Europe media plans (up to 3M full year)

Who you are ⭐

    • Strong ability to switch from creativity to analytical side 
    • Experience in an app / tech based company - comfortable with data and business KPIS related to branding activities
    • Good grasp of key branding concepts for example proficient in writing audience insights, turning these into messaging frameworks and strong briefing skills
    • A strong collaborator - able to work with multiple stakeholders across the business from the fashion team to the commercial team 
    • Have experience running media campaigns especially in core EU.
    • Deep understanding of the media landscape and understand how to analyse performance of said branding campaigns
What we offer 🎁
A meaningful job with an impact on the way people consume fashion and promote sustainability
The opportunity to do career-defining work in a fast-growing French-born scale up
The possibility to work as part of a globally diverse team with more than 50 nationalities 
Two days to help Project - reinforcing your activist journey and volunteer for an association
Significant investment in your learning and growth
Competitive compensation and benefits package
As full member of our entrepreneurial project, you will be eligible to free shares
Surveys show that women and members of underrepresented communities only apply for a job if they meet 100% of the required conditions. Does this sound like you? If so, Vestiaire Collective encourages you to reconsider your application. We look forward to receiving your application!
Vestiaire Collective is an equal opportunities employer  
Apply now
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