Global Brand Leader

Description

Are you ready to lead a globally recognized brand to new heights? At Cummins, we are seeking a dynamic and visionary Brand Leader to spearhead our branding efforts and drive our growth aspirations. Join us in shaping the future of our brand, extending our reach, and making a lasting impact on the industry. If you have a passion for innovation, a strategic mindset, and a proven track record in delivering results, we want to hear from you!

Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean and smart power technologies. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

We are seeking our next Global Brand Leader to be instrumental in:

·       Designing and implementing the global brand strategy for Cummins to contribute to the company’s growth aspirations.

·       Leading the expansion of brand refresh to geographies beyond NA and audiences beyond B2B customers.

·       Redefining the scope of Cummins’ Brand function and future-proof it in line with evolving internal and external business and functional trends.

·       Overseeing daily brand operations, ensuring continuous enhancements for optimal efficiency and effectiveness.

·       Driving quantifiable improvements in the use of brand investments.  

Here are additional ways you will make an impact:

• Communications Planning and Execution: Develop and implement strategic communications and marketing plans to align with Cummins' strategies and objectives.
• Team Leadership: Manage, coach, and mentor professional and hourly staff, providing guidance, direction, and appropriate delegation.
• Stakeholder Engagement: Build, lead, and strengthen relationships with stakeholders, leaders, and vendors.
• Project and Vendor Management: Lead and coach on project, account, and vendor management, ensuring effective execution 
• Content Creation: Write, edit, and create content and strategic messaging that adheres to Cummins' style guide
• Brand Management: Represent and champion the Cummins brand, ensuring consistency in messaging and perception.
• Data-Driven Decisions: Set targets for and utilize metrics, data, and analytics to drive decisions.
• Digital Strategy: Understand and champion digital tools, trends, and channels with stakeholders.

Qualifications

To be successful in this role you will need the following:

• Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
• Brand Management: Creating competitive advantage through brand recognition and positioning.
• Creative Communication Design: Presenting compelling messages through storytelling and appropriate media tools.
• Data Analytics: Interpreting and communicating qualitative and quantitative data to drive business insights.
• Digital Media Savvy: Leveraging digital media strategies to influence target audiences.
• Organizational Savvy: Maneuvering through complex organizational dynamics.

Education/Experience

• College, university, or equivalent degree in communications, marketing, or a related field required.
• MBA, Master’s in Communications, Master’s in Marketing, or equivalent degree highly preferred.
• Preferred experience in digital trends, business metrics, paid vs. organic advertising content. Global perspective and experience are preferred.
• Preferred graphic design skills and visual communications capabilities.

We expect this new team member to join our team in Indianapolis, IN. 

Compensation and Benefits

Base salary range: 114,400.00– 171,600.00

Please note that the salary range provided is a good faith estimate on the applicable range. The final salary offer will be determined after considering relevant factors, including a candidate’s qualifications and experience, where appropriate.

Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.