Employer Brand Research Manager

What we do at Shaker matters. We help to connect people with jobs.  A recruitment marketing pioneer since 1951, Shaker is a full-service agency specializing in highly customized communications and strategies for attracting and retaining the right talent...in the right places, with the right messages. That takes smarts and creativity. Ideas and innovation. That takes great people of many talents. And that is exactly what we have at Shaker. There’s so much we can accomplish together. Join us.

In this highly impactful role, the Employer Brand Research Manager has the opportunity to help some of the most renowned companies in the world build Employer Brands. This outcome is achieved by conducting the research phase of Employee Value Proposition development and ensuring the clear delivery of insights at the conclusion of the process. 

What does success look like in this role, you ask? Your domain expertise and consummate presentation skills ensure that clients are well informed and confident in our leading-edge approach to EVP development. Your passion for uncovering the essence of a company’s culture through data-driven approaches enables our creative teams to build the employer brands of some of the most well-known brands in the world. Your work will also help our clients increase diverse representation, raise cultural competency, and deliver world class employer brand initiatives both internally and externally. 

Here's What Your Every Day Looks Like 

You will serve as the lead for Shaker’s employer brand research offerings.  In this role, you are charged with: 

• Serving as central point of contact on EVP/EB deliverables with assigned clients 

• Conducting and managing all aspects of research, both quantitative/qualitative and primary/secondary 

• Leading interviews, leadership interviews and focus groups 

• Review of client materials  

• Conducting competitor analysis 

• Synthesizing large amounts of research findings into client-friendly deliverables 

• Developing EVP language based on research findings 

• Presenting research findings in an easy- to- understand manner  

• Converting research findings into actionable insights to support the employer brand development  

• Interacting with clients and contacts from a wide range of companies and industries, identifying possible research approaches based on their needs, challenges, and limitations. 

• Serving as an integral part of a tight-knit, welcoming and outgoing team. 

Primary Responsibilities: 

• Scoping out projects in keeping with client budget parameters, methodology limitations and “best fit” approaches to develop expected deliverables. 

• Conducting various research methodologies to better understand the working culture and experiences of our client’s employee and leadership populations. 

• Moderating focus groups and leadership interviews to ensure the target information is being obtained while also fostering psychologically safe environments to encourage strong participation. 

• Reviewing Focus Group & Leadership Interview transcripts for overarching themes, pull quotes, and value-added insights. 

• Being as much of a “wordsmith” as a “numbers person” to successfully blend the quantitative and qualitative findings in a way that makes sense and leverages the strengths of both approaches. 

• Presenting research findings in ways that are easy for our clients to digest and convert into actionable insights to support the employer brand development 

• Confidently defending decisions based on the research conducted while also being open to client feedback and inquiry. 

• Working closely with the Creative department and other internal resources to ensure that the messaging being developed aligns with the research findings. 
• Conduct and analyze external market research to capture candidate perspectives and industry trends, ensuring insights reflect diverse regional viewpoints and align with targeted functional roles. 
• Design and implement surveys that uncover key motivators, expectations, and job search behaviors, providing a competitive edge in Employer Brand strategies.
• Leverage organizational psychology and design principles to shape Employer Brand strategies that resonate authentically with diverse employee personas. This includes understanding the psychological drivers of candidate engagement, and designing experiences that align with the unique values, needs, and expectations of job seekers, enhancing both attraction and retention efforts.
   

• Bachelor's degree in Communications, Human Resources, or related fields 

• 3-5 years in recruitment marketing, employer brand or related marketing fields 

• Excellent client-facing communication skills, both verbal & written 

• Superb time-management ability 

• Showcases agility in managing multiple complex projects in a fast-paced environment 

• Has a passion for process while also anticipating future needs and creating new ways of working when necessary 

• Strong proficiency with Microsoft Office Suite products 

• Experience working with a marketing and advertising culture; direct work with marketing, branding, or communications teams 

• Ability to engage at the executive level of the organization interfacing with key leaders across and up the chain 

• Superb project management skills, successful execution through collaboration, and proven results within a matrixed organization 

• A bias towards action; proactivity and self-directedness   

All your information will be kept confidential according to EEO guidelines.