Director, Insight & Strategy (Branding)

THE OPPORTUNITY

We are looking for a Director, Insight & Strategy who will play a pivotal role in defining and activating data- and insights-driven brand strategies for some of the world’s most purpose-driven organizations. In this role, your expertise will guide our brand-focused research initiatives, ensuring that data-driven storytelling and insightful analysis are at the heart of our branding and brand identity strategies for clients ranging from Fortune 500 companies to localized nonprofits. You will have the opportunity to work closely with a dynamic team of researchers, strategists and creatives to develop brand identities and strategies rooted in both creativity and analytical rigor. By leveraging your experience in account planning, brand strategy or a similar field, you will help our clients create and cultivate meaningful brand experiences that resonate with key audiences and drive business impact.

WHAT WE’D LIKE TO SEE  

Global Prairie was built on purpose to help organizations deliver on theirs. Inspired by the belief that business should be a force for good in the world, Global Prairie re-invented the typical marketing agency model, embedding purpose into our business from day one. We operate at the intersection of marketing strategy, creativity and technology, delivering deep, innovative thinking – quickly. Because we don’t operate as a traditional agency in terms of process, structure or output, we look for team members with an entrepreneurial spirit who embrace innovation and are comfortable working with best-in-class leaders. 

Everyone at Global Prairie shares the following characteristics: 

• Collaborative 
• Optimistic
• Resilient 
• Flexible
• Curious
• Community-minded and philanthropic

Strong candidates for this specific role will demonstrate:  

• Sophisticated strategic thinking
• Innovative and novel problem-solving skills
• Adaptability and flexibility
• Highly polished presentation and storytelling style
• Ability to counsel clients and challenge the status quo
• Emotional intelligence
• Ability to motivate and inspire
• Strong mentor qualities

ESSENTIAL FUNCTIONS AND QUALIFICATIONS 

• Harnesses data and insights to develop and oversee branding and brand identity strategies for organizations ranging from Fortune 500 organizations to localized nonprofits.
• Oversees and coordinates all aspects of complex and varied brand-focused research projects, including primary research projects (quantitative and qualitative) and secondary research
• Designs and facilitates brand-focused workshops for all levels of client audiences to drive strategic discussions and alignment 
• Authors and presents proposals to effectively sell in our recommended approach
• Develops strategic recommendations for clients in areas such as: audience insights, brand strategy, brand identity, brand name development, logo development, rebranding, brand architecture, campaign strategy, etc.
• Collaborates with creative teams to ensure brand consistency across all touchpoints.
• Innovates new ways to visualize, craft storylines and present insights and recommended strategic solutions 
• Delves deep into data and analytics to guide and oversee all aspects of measurement and performance reporting with associated insights and strategic recommendations
• Serves as a strategic consultant to internal and external client team, bringing an adept, insight-based POV
• Identifies and drives opportunities for growth via expanding offering of insight & strategy services
• Mentors Managers and Associates within the Insight & Strategy team

Additionally, the ideal, candidate means these qualifications:

• 8+ years of experience. Prior roles in marketing, account planning, communications, brand strategy, data analytics, consulting or a related field
• Willingness and availability to travel as needed
• Experience with research and survey platforms such as Qualtrics and Survey Monkey
• Experience designing and leading primary research methodologies including surveys, focus groups, in-depth interviews, etc.
• Experience with data analytics and AI platforms such as Pulsar, ChatGPT, Claude AI

The expected compensation range for this position is displayed in accordance with the Colorado Equal Pay for Equal Work Act. The final agreed upon compensation for the role will depend on a number of factors, including but not limited to: candidate’s qualifications, skills, competencies and experiences and may fall outside the range shown. As a 'Best for the World' Benefit Corporation and Employee-Owned organization, Global Prairie offers a best-in-class total rewards package, which includes healthcare coverage, ESOP retirement plan, 401k matching, Health & Wellness stipends and a broad range of other benefits.

• Expected Compensation Range: $95,000 - $140,000

***Important Note: Global Prairie's People & Operations (talent management) team is based in our Kansas City, MO office, which is why you see Kansas City listed as the location for this posting. However, please be sure to indicate your office location preference when completing the application. 

WHAT GLOBAL PRAIRIE OFFERS 

We are a purpose-driven global marketing firm founded on the belief that business should be a force for good in the world. Driving measurable, impactful results for organizations committed to making the world a better place is not simply the work Global Prairie does for its clients — it is the bedrock principle on which the company is built. As a Public Benefit Corporation, a top 1% certified B Corporation (B-Corp), and a 100% employee-owned company, we meet rigorous standards of social and environmental performance, accountability and transparency. 

We are a team of smart, driven individuals who partner with our clients to create positive change. Our shared commitment to making the world a better place unites us. In addition, we recognize and celebrate our individual strengths and contributions. 

Our culture is best-in-class. With generous, industry-leading benefits, supportive and progressive employee programs, collaborative office environments, and top percentile compensation packages, the culture at Global Prairie is unparalleled. And, due to our proud status as a 100% employee-owned company, each member of the Global Prairie team stands to personally benefit from Global Prairie’s success. 

PHYSICAL DEMANDS & WORK CONDITIONS 

The physical activity required of this position includes standing, walking, lifting, pulling, pushing, kneeling, reaching, stooping, talking, hearing and use of repetitive motion.  Light work is required of this position, occasionally lifting or moving objects between 10-20 pounds.  The visual acuity of this position requires the ability to operate a motor vehicle.  This position will not be substantially exposed to adverse environmental conditions. 

Creativity, great ideas and lasting impact come from diverse teams. Global Prairie is proud to be an equal opportunity employer.