Director, Brand Marketing

Great Place to Work™ 2020 - 2024 | Best Workplaces™ with Most Trusted Executive Teams 2024 | Best Workplaces™ in Financial Services & Insurance 2020 - 2024 | Best Workplaces™ for Mental Wellness 2023, 2024 | Best Workplaces™ for Giving Back 2022, 2024 | Best Workplaces™ for Women 2021 | Best Workplaces for Inclusion 2021, 2024 | Best Workplaces™ in Ontario 2020, 2021, 2024

One of Canada’s Most Trusted Investment Brands.

At Picton Mahoney Asset Management, being alternative isn’t just what we do—it’s who we are.

Founded by industry pioneer David Picton, we’ve spent 20 years challenging conventional wisdom and redefining the investing landscape. As one of Canada’s most trusted investment brands, we are proudly independent—privately run, 100% employee-owned, and deeply committed to delivering results for our clients.

Thinking Alternatively is in Our DNA.

With a team of 160 bold thinkers—one-third dedicated solely to investment management—we are specialists, not generalists. Managing $12 billion for institutional and retail clients, we navigate markets with conviction, resilience, and a forward-thinking approach.

We’re more than investors — we’re innovators. We challenge traditional investment mindsets, constantly pushing the boundaries to achieve our mission: To bring greater certainty to investors.

Our success is built on four guiding principles:

·       Treat investors’ money like our own.

·       Redefine the way investors invest.

·       Be human—always approachable.

·       Succeed together, one investment at a time.

These aren’t just words—they define how we think, how we invest, and how we work.

Now, we’re entering our next chapter. We’re transforming our brand and reshaping the way the world invests. If you think differently, embrace an entrepreneurial spirit, and thrive in a dynamic, bureaucracy-free environment, join us and be part of what’s next.

Thriving in Our Entrepreneurial Culture

At Picton Mahoney, you’ll thrive in our creative and dynamic workplace, where collaboration and support are at the core of everything we do. At our firm, you’ll have the opportunity to take on significant responsibilities, work in a flexible environment, and tackle challenging projects from the outset. Our culture is designed for ambitious professionals who want to make an immediate impact while continuing to push boundaries and achieve our greater mission. You’ll be empowered with a high level of responsibility, trust, and flexibility, providing an exciting and creative space for you to help reshape how the world views alternative investments. With competitive total rewards, performance-based bonuses, and a clear path for career growth, you’ll have everything you need to develop both now and over the longer term.

The Opportunity

We’re looking for a strategic and innovative Director of Brand Marketing to elevate and build our brand through the next level of growth – increasing brand presence, amplifying our thought leadership, and driving awareness across key advisor segments. If you have a deep understanding of brand storytelling, integrated marketing, and digital engagement—and can translate that into measurable impact—we’d love to meet you!

Reporting to the AVP, Brand Marketing, this role will lead the development and execution of Picton Mahoney’s brand marketing strategy, ensuring a cohesive and compelling brand identity across all channels. As we embark on a major brand transformation, you’ll have a unique opportunity to shape our evolution and be part of something truly great.

If you’re a hands-on leader who thrives in an entrepreneurial environment, pushes creative boundaries, and delivers measurable business impact, this is the role for you. You’ll collaborate with key creative and media agency partners to execute omni-channel campaigns that deepen connections with advisors and elevate our brand in the market.

You’ll have the opportunity to learn and lead:

Brand Strategy & Positioning:

• Develop and execute a bold, differentiated brand strategy that reinforces Picton Mahoney’s leadership in alternative investing.
• Drive awareness of Picton Mahoney through compelling storytelling, messaging, and creative execution.
• Partner with internal stakeholders (Sales, Product, and Investment teams) to align brand positioning.
• Ensure consistency of brand voice, messaging, and visual identity across all touchpoints through brand book and governance.

Integrated Marketing & Content Leadership:

• Develop integrated brand campaigns that drive awareness, engagement, and trust across retail advisor segments.
• Oversee the creation of high-impact branded content, including thought leadership, video, digital experiences, and brand activations.
• Manage the brand’s digital presence, ensuring a seamless and compelling experience across website, social, and digital channels.

Sponsorships, Partnerships & Events:

• Lead and elevate our golf sponsorship, industry partnerships, and strategic collaborations that enhance our brand equity.
• Oversee the marketing strategy for our signature “Alternative Exchange” event to position Picton Mahoney’s experts as thought leaders.
• Collaborate with HR to build a “branding from inside out” activation and our employer brand.

Analytics & Brand Performance Optimization:

• Set brand KPIs and measure the effectiveness of brand campaigns, sponsorships, and content marketing.
• Utilize market research, competitive insights, and advisor sentiment data to continuously refine the brand strategy. 
  
  

What we’re looking for

• 8-12 years of brand marketing experience, within the financial services or outside of industry.
• Proven success in building and evolving brand identities, storytelling, and positioning.
• Strong understanding of B2B and/or advisor audiences (institutional, advisors, and retail).
• Experience leading integrated marketing campaigns, content strategies, social and digital engagement.
• Expertise in brand measurement, consumer insights, and campaign analytics.
• Ability to collaborate cross-functionally and influence senior stakeholders.
• Strong leadership and project management skills.
• Experience managing agencies and external partners for creative, PR, and media.
• Passion for innovation, creativity, and challenging the status quo.
  
  

Our Commitment to Employees

At Picton Mahoney Asset Management, we take pride in enhancing our employees' experiences through a comprehensive suite of exceptional perks and programs. Our benefits include corporate fitness reimbursement and discounts, VersaFi memberships (formerly Women in Capital Markets), Picton Wealth investment counseling and portfolio management services, volunteer and charitable donation matching, maternity and parental leave top-up, recognition awards, semi-annual performance bonuses, a generous annual vacation entitlement (minimum of 15 days per year), training and development reimbursement, extensive health and dental benefits, a healthcare spending account, and more.

These offerings are designed to support your career growth, well-being, and overall success. Join us and thrive in an environment that values and invests in you!

Picton Mahoney Asset Management is committed to providing an equitable and fair work environment for everyone and all hiring and other personnel actions will be taken without regard to race, colour, creed, religion, sex, disability, gender identity, gender expression, family status, age, language or national origin. If you require an accommodation at any point in time throughout the application and hiring process, please contact Human Resources at (416) 955-4108 or at accessibility@pictonmahoney.com.

Job Posting Closing Date: Friday, February 28th at 5:00 PM EST

Please note that while we carefully review each application, only those candidates selected for further consideration will be contacted. We wish you all the best in your job search and future endeavors.