Corporate Brand Marketing & Social Media Manager - Ghatkopar & CBD Belapur

Job Description:

We are having an urgent opening for the position of Corporate Brand Marketing & Social Media Manager for a reputed company at the Ghatkopar & CBD Belapur location.

 Job Description :

We are seeking a talented and experienced Corporate Brand Communications Marketing Professional capable of driving Social Media to join our marketing team. In this role, you will be responsible for developing and executing Brand Development campaigns for the various verticals/business lines of Property Pistol, social media strategies, managing our online presence, promoting our corporate brand, and driving Syndicate app marketing initiatives. Additionally, you will play a crucial role in developing the brand identity of our franchise offices and supporting their marketing efforts.

Key Responsibilities :

• Campaign Communication development 


• Media Planning and Buying ATL and BTL


• Spearhead Internal stakeholder communication management 


• Vendor Management and negotiations 


• Develop and implement comprehensive social media strategies to enhance brand awareness, increase engagement, and generate leads. 


• Create engaging and relevant content for social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.


• Monitor and analyze social media metrics and insights to identify trends, opportunities, and areas for improvement. 


• Manage and maintain the company's social media profiles and presence, ensuring consistent branding and messaging across all platforms. 


• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns that align with business objectives. 


• Drive app marketing initiatives to increase app downloads, user engagement, and retention. 


• Develop and execute strategies to enhance the brand identity of franchise offices, ensuring consistency with the corporate brand. 


• Provide marketing support and guidance to franchise offices, assisting them in implementing effective local marketing campaigns. 


• Stay up-to-date with the latest social media trends, tools, and best practices, and provide recommendations for continuous improvement. 


• Monitor online reviews and respond to customer inquiries and comments in a timely and professional manner. 


• Utilize social listening tools to monitor conversations about the company, competitors, and industry trends. 


• Collaborate with the design team to create visually appealing graphics and multimedia content for social media platforms. 


• Identify and engage with influencers, brand advocates, and industry experts to expand the company's reach and enhance brand reputation. 


• Track and report on social media performance metrics, app download metrics, and franchise office marketing initiatives, providing regular updates and insights to stakeholders.

Experience: 2-3 Years in Marketing

Candidate Profile :

• Proven experience in social media management, corporate brand marketing, app marketing, and franchise office brand development, preferably in the real estate or technology industry. 


• Strong understanding of social media platforms, their audiences, and best practices for each platform. 


• Proficient in using social media management tools, app marketing strategies, and analytics platforms. 


• Excellent written and verbal communication skills, with the ability to create compelling and engaging content. 


• Creative thinking and the ability to generate innovative ideas for social media campaigns and app marketing initiatives. 


• Strong project management skills, with the ability to prioritize and meet deadlines. 


• Analytical mindset and the ability to interpret data to drive actionable insights. 


• Strong attention to detail and accuracy. 


• Self-motivated and able to work independently, as well as part of a team.


• Preferred industry: Real Estate, Marketing, Digital marketing Agency, Automobile industry, FMCG, BFSI