Corporate Brand Manager

An inspiring career awaits you! 
 
The Kessler Collection is a portfolio of luxury boutique hotels, unique restaurants and experiences with a Bohemian twist. The collection's captivating hotels feature curated art, original music, unique architecture and stories around every corner, all located in destinations people want to be. Our mission of inspiring places, intuitive service, and exuberant guests means we are committed to our Grand Performers learning, development, and well-being. We believe people want to be inspired!

Grand Performers may enjoy a range of benefits, including:

• Marriott Employee Discounts Worldwide
• Competitive Wage & Discretionary Bonus Program
• Medical, Dental, Vision Insurance
• Company-Sponsored Life Insurance
• Short & Long-Term Disability Insurance
• Tuition Reimbursement Program
• 401(K) with Discretionary Company Matching Contributions
• Employee Assistance Program

Objective / Purpose

The Corporate Brand Marketing Manager is responsible for shaping and maintaining the brand identity and positioning of Kessler, Grand Bohemian and all other property specific sub-brands. This role plays a pivotal part in ensuring a seamless and cohesive representation of the brand, meticulously aligning every aspect of marketing execution with established brand guidelines.

Standards & Culture

Individuals must serve as a cultural ambassador by upholding and promoting our standards.

• Image & Presence: Our team is sophisticated and purposeful in their communication and body language.
• Service: Intuitive. Our team inspires the guest (and Grand Performer) experience with warmth and deliberate elegance.
• Performance: Extraordinary. Our team rises to outperform and consistently be at our best for even better.

Areas of Responsibility (AOR)

Primary areas of responsibility include, but are not limited to the following:

• Assist in the development and execution of a comprehensive brand strategy aligned with the company’s vision and business goals.
• Ensure consistent brand identity and storytelling across all properties and marketing channels.
• Conduct brand audits to maintain alignment with brand standards and guest expectations.
• Collaborate with executive leadership to refine and enhance brand positioning.
• Ensure brand consistency across websites, collateral, social, advertising, and guest experiences.
• Collaborate with HR and operations teams to ensure the brand experience is reflected in service standards, employee relations, amenities, and design.
• Oversee cross-property brand activations to ensure brand consistency and amplification.
• Oversee branding of integrated marketing campaigns for brand and hotels. 
• Oversee, organize, schedule, and direct photoshoots, managing all approved photography.
• Conduct market research to understand customer preferences, industry trends, and competitive landscapes to inform future brand strategy.
• Oversee brand-level partnerships to ensure cohesive and impactful brand representation across media, graphics, promotions, events, and property touchpoints, maximizing return on partnership investment.
• Partners with graphic design team to maintain brand guideline and foundational messaging documents.

Knowledge / Skills / Abilities (KSA)

To perform this role successfully, an individual must have experience achieving desired result(s) in their areas of responsibility. The requirements listed below are representative of observable behaviors and essential knowledge, skill, and abilities required of a successful incumbent.

• Strategic business leader - Works strategically to devise plans in alignment with organizational goals.
• Cultivates engagement - Builds loyalty to the company and not to themselves. Proven ability to host/facilitate effective meetings, motivate teams to produce results with tight timeframes while simultaneously managing several projects.
• Generates alignment - Ensures proper time and effort is spent to build high level performance and consistency throughout collection.
• Leads with courage - Provides a culture of accountability.
• Execution of plans - Utilizes our systems, tools and resources to accomplish results and achieve goals.

Minimum Qualifications

Education, License, Certifications, Experience

• Bachelor’s degree in business, advertising, marketing, communications or related field - required
• Minimum of three years of work experience in luxury brands – required
• Experience in the Upper Upscale/Luxury Hospitality/Tourism industry – required
• Skilled in the use of Microsoft Office applications, including Teams and PowerPoint – required
• Knowledge of Canva and Adobe applications, including Photoshop and Illustrator - required

Work Environment / Conditions

The work environment/conditions described herein are representative of those that an incumbent may experience.

• Must be comfortable working in a shared space, with constant noise, without the use of a private office.
• Must be able to cope with frequent changing priorities and deadlines with a high degree of optimism, professionalism & collaboration.
• Schedules may vary from week to week based on business demands in excess of 40 hours with or without notice.

Physical Demands

The physical demands described herein are representative of those that must be met by an incumbent to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions & physical demands of this role.

• While performing the duties of this job, the incumbent is regularly required to move 10lbs on a daily basis.
• Push, pull, and lift up to 50lbs on a weekly basis.
• While performing the duties of this job, the incumbent is regularly required to travel by foot, car, bus, airplane or other means of transportation which require sitting, waiting and standing for long and short periods of time.