Content Marketing - Employer Branding (Freelance)

About SpotDraft

SpotDraft is revolutionising the way high-growth companies handle contracts. Our CLM platform is designed to make contracting a breeze – it's convenient, it's fast, and it's incredibly easy to use. We're all about empowering legal teams with the tools and systems they need to unleash their full potential.

Don't just take our word for it – industry giants like PhonePe, Chargebee, Unacademy, Meesho, and Cred are partnered with SpotDraft. Our platform is a game-changer, saving legal counsels over 10 hours of precious time each week and helping them close deals 25% faster.

Join the SpotDraft revolution and discover the future of contracting!

Job Summary:

We are seeking a Content Marketing Specialist - Employer Branding who is responsible for creating and executing content strategies that enhance our employer brand, attract top talent, and promote a positive company culture. This role requires a blend of creativity, strategic thinking, and strong writing skills to craft compelling content across various platforms.

Key Responsibilities:

1. Content Creation:
   
   1. Develop and produce high-quality content including blog posts, social media updates, videos, infographics, and case studies that highlight our company culture, employee experiences, and career opportunities.
   2. Write and edit compelling narratives that showcase our company’s values, mission, and vision.
2. Content Strategy:
   
   1. Collaborate with HR, Talent Acquisition, and Marketing teams to create a content calendar that aligns with employer branding goals and recruitment objectives.
   2. Analyse audience insights and market trends to refine content strategies and ensure relevance.
3. Employer Branding:
   
   1. Enhance our employer brand presence on social media platforms, job boards, and professional networks.
   2. Develop and manage content for our careers page and employee advocacy programs.
   3. Craft and promote employee testimonials, success stories, and behind-the-scenes looks at company events and initiatives.
4. Engagement & Analytics:
   
   1. Monitor and report on the performance of content marketing efforts, using data to measure impact and optimise strategies.
   2. Engage with potential candidates and industry influencers through various channels to build relationships and foster a positive employer image.
5. Collaboration:
   
   1. Work closely with internal teams to gather insights and ensure that content accurately reflects the company’s voice and values.
   2. Partner with external agencies or freelancers as needed to enhance content production.

Requirements:

1. Proven experience in content marketing, with a demonstrating expertise in employer branding or related areas.
2. Exceptional writing, editing, and storytelling skills with the ability to create content that engages and inspires.
3. Familiarity with employer branding best practices, social media platforms, and content management systems.
4. Strong analytical skills with experience using data to drive content strategy and measure success.
5. Ability to work independently and as part of a team in a fast-paced environment.

Working at SpotDraft

When you join SpotDraft, you will be joining an ambitious team that is passionate about creating a globally recognized legal tech company. We set each other up for success and encourage everyone in the team to play an active role in building the company.

• Opportunity to work alongside a talented team: You'll be surrounded by some of the brightest minds in the industry, learning and growing together.
• Professional network expansion: Interact with influential founders, investors, venture capitalists, and market leaders, building valuable connections.
• Ownership and impact: Take charge of your projects and see the direct impact of your work on the company's success.
• Outcome-driven environment: We're focused on results and trust our team to achieve ambitious goals.

We are an outcome-driven organisation and trust each other to drive outcomes whilst being audacious with our goals. ‘

Our Core Values

• Our business is to delight Customers - We're all about making our customers happy. Their success is our success.
• Be Transparent. Be Direct: We believe in open communication and honest feedback.
• Be Audacious: We're not afraid to think big and take risks.
• Outcome-Oriented: We're focused on results. We set ambitious goals and work tirelessly to achieve them.
• Be 1% Better Everyday: We're always learning and growing. We strive to grow continuously.
• Elevate Each Other: We lift each other up and celebrate each other's wins. We're stronger together.
• Bring Passion. Take Ownership: We're passionate about what we do, and we take ownership of our work. We're committed to making a difference.