CJM Marketing & Brand Manager - Delmas

Dis-Chem Pharmacies (CJ Marketing) has an opportunity available for a CJM Marketing & Brand Manager to join their Delmas team to drive implementation of the marketing strategy, operational plan and performance targets for areas of responsibilities. Provide marketing direction and support across the business. To lead and manage teams to ensure the company’s brands and its industry services are effectively promoted, aligned with corporate identity guidelines and aimed at the right audience within their campaigns. Ensure suppliers are kept informed about all marketing offerings and services that are available through CJ Distribution (“CJD”).

 
Minimum Requirements…

Essential:

• Grade 12 / Matric
• Degree in Marketing
• Minimum of 5 -7 years marketing management experience in Retail Pharmacy

Advantage:

• Postgraduate Degree in Marketing
• Retail Promo and Brand experience
• Project Management experience

Job Specification…

Marketing Operations Strategy Implementation:

• Develop and implement the marketing strategy in line with the company strategic plans for the CJD brand.
• Continuously measure the effectiveness of all marketing and communications campaigns against ROI and specific key performance indicators and make changes where appropriate.
• Manage the communication of products’ promotional activities across all marketing channels and product categories.
• Allocate and manage the marketing budget in line with the objectives of the organization.
• Analyse client behaviour and market segments and adjust actions accordingly.
• Manage and implement various marketing initiatives with the marketing team in conjunction with internal stakeholders.
• Develop and manage pharmacy centric communication campaigns in order to improve user interface, co-developing collateral materials with brand manager and production department.
• Conduct ongoing research to analyze targeted client behaviour and competitive landscape for CJD.
• Oversee corporate communication, including internal communication, communications with various contacts.
• Oversee all arrangements such as planning and delivery of pharmacy conferences (annual franchise, annual clinic conference and corporate event management).
• Work cross-functionally across the operations, sales, design and direct sales teams on operationalizing B2B sales through CJD.
• Optimize and continue revenue streams from suppliers by promoting CJD publications.
• Manage content development for digital advertising and social media with vendors and agencies.
• Create innovative, consistent integrated solutions to improve business practices, processes and synergies to increase marketing channel sales, efficiencies or effectiveness.
• Implement fit for purpose marketing systems, policies and review processes.
• Marketing agency operations’ OD planning and implementation.

Brand & Project Management:

• Develop and implement brand strategy and plan to increase market share and drive revenue generation within the context of utilising internal and external analysis as well as competitor, consumer and industry trend insights.
• Ensure brand positioning and the communication platform resonates with the identified target market to deliver aligned and impactful marketing campaigns, promotions, activations, digital and social executions as well as innovation.
• Source suppliers based on the annual branding project plan.
• Plan annual branding projects with each brand’s management and review on a quarterly basis.
• Provide briefs on the target market and establish branding requirements of projects.
• Manage projects and/or events in conjunction with third party or in-house agencies.
• Provide full analysis and evaluation of project outcomes and feedback to Head of Marketing
• Coordinate all project objectives and provide summarized feedback upon project completion.
• Set and confirm project budgets accordingly.
• Implementation of cost efficient and effective brand interactions ensuring the achievement of objectives within the set budgets communication to merchants and retailers.
• Negotiate and communicate the briefing of project plans with the respective stakeholders.
• Ensure the ethos of each brand are reflected in all communications.
• Ensure that there is a plan to handle negative experiences with the brand.
• Ensure the stages of the project are met according to client and creative brief, budget, resource and deadline deliverables.
• Monitor current traffic volumes, evaluating resources and inputting ideas in how to improve current practices where required and communicating suggestions to the production manager.
• Coordinate and track project status of multiple agency divisions.

Social Media & Digital Marketing:

• Maintain social media content strategy and facilitate objectives like building page followers, posting and creating content, enhancing page engagement, creating new and maintaining current relationships.
• Manage media agencies, if applicable, and control the costs thereof.
• Manage the implementation of digital strategy with brand manager for guidance of digital advertising content/message.
• Evaluate digital-related activities by creating and executing a strong digital strategy with a clear and detailed plan for all media channels.
• Ensure that all signage, social and digital material are designed, developed and approved for distribution to various pharmacies.
• Oversee various media platforms such as social media, search engines and email campaigns to attract and facilitate purchases.
• Conduct analysis on all social media platforms and search engine platforms and advice on campaigns to increase brand presence.
• Marketing Strategy to get a holistic view of the brand objectives of each represented brand as provided by marketing managers and suggest the best execution channels/methods.
• Copywrite by ensuring proper briefs about tone, frequency, deadlines and other brand message elements.
• Ensure the tone of voice of all communications brands are continuously evaluated for relevance, efficacy and target market response.

Campaign Management:

• Create detailed reports for business leadership that identify and track marketing campaigns, demand generation efforts, and sales trends.
• Measure and report on the performance of marketing campaigns/ initiatives, gain insight and assess against goals.
• Design and build marketing data, reporting, analytics, attribution, and testing structures that are accurate and reliable.
• Spearhead initiatives such as corporate identity and communication development for various brands.
• Lead digital-related activities for our key strategic brands, including creating and executing a strong digital strategy with a clear and detailed plan for paid, owned and earned media channels.
• Manage the marketing database for greater campaign efficiency and effectiveness.
• Design and document processes streamline interactions between customers and marketing systems.
• Facilitate the effective delivery of all campaigns.
• Operationalize, align and optimize large strategic marketing projects related to CJD.
• Oversee short/medium terms planning and optimize resource allocation across projects.
• Plan Channel Marketing to promote brand awareness through branding content, for relevant brands.
• Ensure branding content and creative output are approved.
• Brand Design in ensuring CI principles are met and consistently implemented. Evaluating the efficacy and need for changes from time to time.
• Advise on UX / UI Design on the look and feel of all own brands.

Stakeholder Management:

• Be an active member of the internal cross-functional team, with frequent engagement to ensure accurate delivery of projects.
• Foster great working relationships with relevant stakeholders through active leadership to achieve brand objectives.
• Build a trusting relationship with relevant stakeholders with frequent updates on projects status and dependencies (i.e. content, feedback).
• Collaborate with finance and sales departments to maintain an accurate view of marketing performance.
• Negotiate vendor supply contracts where necessary.
• Collect reports on key business metrics to ensure all campaign activities are translated into strategic business objectives and create value for customers and shareholders.
• Facilitate approval for all content relating to organizations reputations destined for internal and external publication.
• Establish, build and maintain strong relationships between brands and their customers.

Team Management:

• Manage team and ensure continuous improvement and professional development through the implementation of principles and workflows.
• Take full responsibility for all direct reports, motivating and managing them in relation to quality standards and agreed benchmarks and objectives, focusing on all aspects of sound people management to ensure optimal performance.
• Oversee and manage the implementation of effective employee performance.
• Monitor team effectiveness and make relevant changes to improve team performance, processes and outcomes.
• Drive employee engagement as a key deliverable.
• Guide team members on marketing initiatives and/or campaigns to ensure successful implementation best practices and strategies.
• Identify training needs within the team and collaborate with the Learning and Development department to identify appropriate training.
• Promote a robust culture of accountability, innovation, and performance management across the team, whilst modelling the company’s values.

Competencies...

Essential:

• Knowledge of marketing practices and principles
• In depth knowledge of the Retail, Beauty, FMCG, Health and Pharmacy industry within South Africa
• Computer Skills – Microsoft Office (Word, Excel, PowerPoint, and Outlook)
• Business and financial analysis skills
• Communication skills
• Interpersonal skills
• Quality orientation
• Leaderships skill
• Management skills

Advantage:

• QlikView

Special Conditions of Employment...

• South African
• MIE, clear criminal and credit
• Driver’s license and/or own reliable transport
• Occasional traveling

Remuneration and benefits...

• Market related salary
• Medical aid
• Provident fund
• Staff account

ONLY SUCCESSFUL APPLICANTS WILL BE CONTACTED. IF YOU HAVEN`T BEEN CONTACTED WITHIN TWO WEEKS AFTER THE CLOSING DATE CONSIDER YOUR APPLICATION AS UNSUCCESSFUL.

Dis-Chem Pharmacies is an equal opportunity employer. Dis-Chem’s approved Employment Equity Plan and targets will be considered as part of the recruitment process aligned to Dis-Chem’s Employment Equity & Transformation Strategy. Dis-Chem actively supports the recruitment of People with Disabilities.