Key Responsibilities:
Plan and execute BTL marketing campaigns including on-ground activations, trade shows, dealer meets, and product demos.
Coordinate with regional sales teams to identify local branding needs and implement area-specific promotions.
Develop POS (Point-of-Sale) materials, outdoor branding, in-shop visibility elements, and merchandising tools.
Manage vendor relationships for printing, fabrication, and installation of branding collaterals.
Monitor campaign performance, gather feedback, and analyze ROI on BTL activities.
Ensure brand guidelines are followed across all BTL touchpoints.
Organize and support participation in industry events, expos, and seminars.
Coordinate with logistics to ensure timely delivery and installation of BTL materials.
Collaborate with the marketing and sales teams for integrated campaign planning.
1. Knowledge and Experience in fabricator and dealer engagement and incentivisation program.
2. Implementation of Company App to achieve above.
3. We are launching a QR code based product authentication and reward scheme which would be a combination of the above two points.