Brand Marketing Generalist

Company Description

A network of accomplished professionals and executives from Fortune 500 companies who generously volunteer their time in order to advance the state of API equity at work.

Job Description

Role: Digital Marketing Specialist

Duration: ASAP- March 31st, with potential to extend

Location: remote

Hours/wk: ~30

Hourly Rate: $65

This will be a W2 Engagement
Background Check Required
Benefits available. Click here to learn more

Rosie Rules Please read before accepting a project! 

Job Description:

• Develop and execute email marketing campaigns/strategies that resonate with the Brand's audience groups and networks, including business professionals across the career lifecycle. Ensure content is aligned with audience demographics, interests, and behaviors.
• Work cross-functionally with stakeholders to support and streamline various communications for monthly newsletters and targeted email campaigns.

• Develop compelling content and create campaigns for social media platforms that increase engagement and align with the organization's brand and mission; own the performance of all social media platforms, including LinkedIn, Instagram, Facebook, Twitter, and other relevant channels.
• Build brand awareness, drive thought leadership, and grow our audiences through engagement and community management while maintaining a consistent brand voice across all channels.

• Manage the day-to-day operations including the content calendar for active publishing across digital channels.

• Monitor social media trends and best practices to stay up-to-date with industry advancements and leverage them to enhance the organization's social media presence.
• Regularly engage with the organization's social media community, responding to comments, messages, and inquiries in a timely and professional manner.
• Identify and engage with social media influencers, partner organizations, and industry leaders to develop a strong network and expand the organization's reach and impact.

• Write creative briefs, copy, and provide creative feedback on email/social media assets and campaigns.

• Monitor key performance indicators (KPIs) for email (open rates, click-through rates, conversion rates) and social media (engagement metrics). Regularly analyze results to optimize future campaigns, refine messaging for different demographic audiences, and identify opportunities for growth.

• Collaborate with the broader marketing team to ensure consistent messaging and branding across all digital marketing channels, including email, social media, and web.

The client is looking for a super proactive Marketing Generalist who can cover off on more than just their social media but bring and execute ideas across all marketing channels and initiatives.  The jd reads heavy on social but they really need someone who can cover off on all channels. 

Qualifications

• 6+ years of experience in social media, email or digital marketing with a proven track record of channel growth and successful campaigns.
• Proficiency in Hubspot with the ability to leverage its segmentation, automation, and analytics features.
• Strong writing and communication skills, particularly for crafting persuasive and engaging email/social media copy, and understanding of digital marketing best practices.
• Analytical mindset with the ability to interpret performance data and optimize campaigns based on insights.
• Ability to work independently, meet deadlines, and collaborate effectively with cross-functional teams.

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.
 

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, marital status, or any other status protected under federal, state, or local law.