Brand Manager (Retail and luxury brands)

Our client is looking for an experienced Brand Manager specializing in Retail and Luxury Brands to join their team. This role offers a unique opportunity to shape and elevate the image of renowned brands in the retail and luxury sectors.

Responsibilities:

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  Brand Strategy: Develop and execute comprehensive brand strategies for retail and luxury brands, ensuring alignment with business objectives.
  
  


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  Brand Positioning: Define and maintain the brand's unique positioning in the market, taking into account target demographics and market trends.
  
  


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  Marketing Campaigns: Plan, execute, and oversee marketing campaigns to enhance brand visibility and drive sales, both online and offline.
  
  


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  Product Launches: Manage the successful launch of new products or collections, coordinating efforts across various departments and stakeholders.
  
  


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  Market Research: Conduct market research and competitor analysis to identify opportunities, trends, and potential threats to the brand.
  
  


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  Budget Management: Create and manage budgets for marketing and branding activities, ensuring cost-effectiveness and ROI.
  
  


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  Collaboration: Collaborate with internal teams, including sales, design, and creative, to ensure brand consistency across all touchpoints.
  
  


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  Retail Experience: Enhance the in-store retail experience by developing visual merchandising strategies, ensuring a seamless customer journey, and maintaining brand aesthetics.
  
  


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  Public Relations: Manage PR activities, including media relations, press releases, and events to build and maintain a positive brand image.
  
  


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  Analytics and Reporting: Monitor and analyze brand performance, presenting data-driven insights and recommendations for improvements.
  
  

Key Skills:

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  Brand Management: Proven experience in brand management, with a strong focus on retail and luxury brands.
  
  


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  Creativity: Innovative thinking and the ability to create compelling brand stories and campaigns.
  
  


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  Market Knowledge: In-depth knowledge of the retail and luxury markets, including consumer behavior and industry trends.
  
  


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  Strategic Thinking: Ability to develop and execute long-term brand strategies that drive growth and profitability.
  
  


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  Communication: Excellent communication skills, both written and verbal, to effectively convey brand messages.
  
  


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  Team Leadership: Strong leadership and team management skills to lead and inspire cross-functional teams.
  
  


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  Analytical Skills: Proficiency in data analysis and using insights to make informed decisions.
  
  

Qualifications:

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  Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
  
  


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  Experience in brand management, with a focus on retail and luxury brands.
  
  


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  Experience working with renowned luxury brands is highly desirable.
  
  


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  Strong portfolio showcasing successful brand campaigns and initiatives.
  
  


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  Proficiency in using marketing tools and software for analysis and campaign management.
  
  


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  Exceptional project management skills with a track record of meeting deadlines and delivering results.