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Brand Manager

Grand Canyon Education
Full-time
On-site
Arizona, United States
Brand Strategy & Management

Come Grow With Us

 

Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational and technological support services to the post-secondary education sector. Formerly part of Grand Canyon University (GCU), GCE still works closely with GCU to benefit thousands of students, families and the local inner-city community. We put people first, drive innovation, and do good in the community that we live and work in.

Are you passionate about branding and marketing? Do you have a knack for developing and executing impactful brand strategies? If so, we are looking for a talented and creative Brand Manager to join GCE's Marketing team. This position is remote and only open to Arizona residents at this time.

What you will do:

  • Partner and collaborate with the Senior Brand Manager, Client Services Managers and/or partner/client departments to define media and campaign objectives
  • Develop Creative Briefs to communicate client objective and goals effectively to the creative and/or multimedia team to assist them with creative development
  • Coordinate all phases for creation and production of marketing materials, advertising, media including liaison with creative development/vendors, estimation, traffic, approvals, production, and billing
  • Contact leads for video and photo opportunities, assisting with organizing large-scale, full-production commercials, video interviews and photography sessions
  • Maintain and update advertising media schedules and traffic sheets for all media channels
  • Keep a pulse on media by preparing performance reports for media activity, liaising with relevant partners to obtain relevant reporting and dashboard access
  • Advertising planning, development, and project management of creative concept, graphic design, and production processes.
  • Advertising channels including radio, television, digital video and audio, podcasts, out-of-home, and traditional and digital marketing collateral.
  • Social media platforms for advertising and branding purposes.

What you will have:

  • Bachelor’s degree in marketing, or business administration
  • Minimum of 5-7 years’ marketing experience, preferably in an in-house creative department or media agency
  • Traditional and digital media planning experience required
  • Client-servicing experience preferred
  • Microsoft Office suite, (Word, Outlook, Project, Excel, PowerPoint, and Publisher), Keynote, Workamajig or similar project management software, social media platforms.
  • Proven ability to plan and execute projects on time while juggling multiple priorities, with a proven ability to set goals and prioritize among many important projects
  • Proven ability to gather, analyze, summarize, and present data, information, and conclusions
  • Occasional travel is required.
  • Must pass pre-employment background investigation.

Why work at GCE:

  • Exceptional workplace benefits include medical, dental, vision, life and disability insurance, flexible spending accounts, a 401K savings plan
  • Generous time off plan and 11 paid holidays
  • Paid time off to volunteer in the community or at GCU sponsored events
  • We also offer full-time employees, their spouses and dependent children an Education Tuition Discount Program