Brand Director

A Little Bit About Us

If you're looking for a rewarding career at a company with a supportive workplace culture and unlimited potential for growth, consider Gemini Legal. We are a dynamic, industry-leading, technology-based company headquartered in Rocklin, California. Gemini provides support services to California attorneys, collecting digital records and offering vocational counseling to injured workers.

Our management team has an open-door policy, and our exceptional growth is credited solely to our team members and their dedication to collaborate, achieve and give back. Success is celebrated and integrity is the essence of who we are. We promote from within and are eager to train people with no previous experience.

Ethical. Passionate. Smart. These three tenets drive our diverse team, and we welcome dedicated individuals to apply to join our work family.

A Little Bit About the Position

Gemini is seeking a visionary Brand Director to shape and strengthen our brand identity across both B2B SaaS products and professional services, ensuring our offerings resonate deeply with our high-end clientele. This role is a unique opportunity to lead our brand strategy, building a compelling reputation and fostering client engagement through cohesive, impactful messaging. As the Brand Director, you'll be the driving force behind data-informed, brand-focused marketing strategies that elevate our voice across all channels and position Gemini as a trusted leader in both software solutions and professional services.

In this strategic leadership role, you’ll guide a talented marketing team to create innovative campaigns that seamlessly blend luxury branding with the operational rigor expected in the software and professional services spaces. Your responsibilities will include analyzing market trends, optimizing the marketing budget to maximize reach and effectiveness, and collaborating closely with cross-functional teams to deliver consistent, high-impact communications. We’re looking for a results-driven leader with a hands-on approach, a keen eye for detail, and a passion for translating creative vision into a powerful brand presence, using data-backed insights to drive measurable growth.

• Location: Hybrid-Remote at our Rocklin, CA office
• Schedule: Monday-Friday, typically 8:00am-5:00pm with flexibility to accommodate marketing events and product launches
• Compensation: $160,000-$195,000 per annum
• Travel: Travel may be required for this position up to 25% of working hours

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field required
• Advanced degree and/or relevant certifications preferred
• 10+ years of progressive experience in marketing, with a strong focus on B2B and SaaS environments, ideally within the legal, professional services, or luxury sectors
• 5+ years of experience in a high-level managerial or leadership role, demonstrating the ability to drive strategy, manage teams, and align marketing efforts with overall business objectives
• Proven track record in launching and scaling SaaS products and professional services, with an emphasis on data-driven engagement, client acquisition, and retention strategies
• Must provide a comprehensive portfolio demonstrating expertise in brand storytelling, visual design, and strategic communication, with a focus on delivering high-quality branding experiences
• Advanced expertise in market research, analytics, data-driven decision-making, and A/B testing to refine and optimize campaigns
• Strong skills in copywriting, content creation, brand positioning, and messaging strategy that resonate with a sophisticated B2B client base
• Proficiency in product marketing techniques that enhance client engagement, onboarding, and lifecycle management, particularly for SaaS products
• Ability to develop and implement strategic go-to-market and brand-building initiatives that balance high-level branding needs with hands-on operational execution
• Advanced presentation and public speaking skills for representing the brand and strategy to stakeholders
• Strong time management and organizational skills, with the capability to lead multiple projects and priorities in a fast-paced environment
• Self-motivated and directed, with an ability to thrive in a dynamic, growth-oriented company culture
• Proficient using a computer, business phone, office software, video conferencing, and other computer programs including Google Workplace (Docs, Sheets, Calendar, Gmail, etc.) and project management software
• Experience in science-based, data-driven marketing, using analytics to inform decision-making, optimize campaigns, and drive measurable outcomes
• Strong experience with marketing technology and SaaS tools, including CRM systems (e.g., HubSpot), marketing automation, and analytics platforms
• Expertise in digital marketing tools such as SEO, PPC, content marketing, social media analytics, and conversion rate optimization
• Proficient in leveraging AI-driven tools for content creation, audience targeting, data analysis, and brand development to enhance marketing effectiveness
• Clean driving record and valid driver’s license
• Experience working in an office setting
• Exceptional teamwork

Functional Requirements

 Must be able to perform the essential functions of the position with or without accommodation, including, but not limited to:

• Lifting, bending, standing, climbing or walking while carrying out assigned duties
• Lift, push, pull (up to 35 lbs.) 
• Sitting for at least one hour at a time (total: 4-6 hours/day)
• Keyboarding for extended periods of time (total: 2-4 hours/day)
• Using a phone with or without a headset for extended periods (total: 2-4 hours/day)
• Driving for extended periods of time, up to 6-8 hours in a day and up to 200-300 miles per day

What You'll Love About Gemini

• Comprehensive health coverage including medical, dental, and vision
• Generous time-off to support work-life balance including PTO, volunteer time, sick time, and paid holidays
• 401(k) plan with company match to support your financial future
• Company culture rooted in shared values and community
• Education tuition reimbursement program 
• Employee Assistance Program (EAP) and legal assistance benefit
• Company-paid annual donation to a non-profit or charity of your choice
• Employee recognition program with gifts and awards