Abeka Brand Coordinator
The Abeka Brand Coordinator will guide the direction and implementation of various marketing campaigns for both homeschool and Christian school markets. The Coordinator works to improve the growth and perception of the Abeka brand.
Develop the Brand
Help develop and coordinate measurable projects and campaigns. Consistently work to position the brand according to long-term and short-term objectives, unique selling propositions within the industry, and the four pillars and fundamentals of the ministry.
Analyze Data
Track key elements during campaigns to report on their effectiveness and give recommendations for improvement. Utilize data analytics to assess the brand's performance in the industry. Periodically conduct brand audits to determine the brand's performance versus its competition.
Coordinate Marketing Projects
Coordinate activities with various outside agencies and vendors to achieve branding and marketing objectives. Communicate with internal departments to coordinate tasks and ensure clarity of objectives within each campaign. Communicate campaigns to all internal teams.
Create Content
The Brand Coordinator will work with copywriters and designers to create engaging and relevant content for each market segment. Content should align with strategy and ministry mission.
FLSA Status - Scanning (Non-exempt)
Education
College Degree, MBA
Work Experience
1+ years in marketing, 3+ years as a marketing project coordinator
Physical Requirements and Skills
Business Management, Capable of Using Department-specific Software Applications, CMS, Customer Service, Deadline Management, Detailed, Entrepreneurial Spirit, Group Problem Solving, Microsoft Office, Organized, Prioritization, Strong Interpersonal Skills (Inactive), Work in a fast-paced environment, Written and Verbal Communications (Inactive)
Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College’s Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.