VP of Brand

Join the API Revolution at Gravitee—Where Innovation Meets Growth

Since our beginnings in 2015, Gravitee has grown into a global force, recognized as a 2024 Gartner Magic Quadrant™ Leader for API Management. What started with four developers challenging the complexities of APIs has evolved into a revolutionary platform powering API and event stream ecosystems worldwide. We’re driving digital transformation for top enterprises, from Michelin to Roche to Blue Yonder and beyond, offering unmatched control over APIs and event streams.

Our rapid growth and leadership in API management are fueled by our team’s commitment to excellence and our core values:

• Passion: We bring excitement to everything we do, constantly innovating to stay ahead of the curve.
• Do What it Takes: We go above and beyond to help customers and teammates succeed, holding ourselves to the highest standards.
• Professionalism: We believe in clear, respectful communication and prioritize the needs of our team and customers.

Join us on this journey. Be part of a team that’s redefining what’s possible in API management, and shaping the future of digital transformation. The possibilities are endless—be a part of the revolution!

THE ROLE & WHY IT EXISTS

Gravitee.io is on a mission to redefine API and Event Stream Management, and our brand plays a crucial role in driving that vision forward. We need a VP of Brand to lead the development and execution of a world-class brand strategy that creates an emotional connection with our audience, strengthens our market presence, and differentiates Gravitee in a competitive landscape.

Reporting to the CPO, this role owns brand identity, design, PR, and communications to ensure Gravitee’s brand is instantly recognizable, trusted, and influential across all channels. You will lead a team responsible for brand design while working cross-functionally to ensure consistency and impact in everything from SEO and thought leadership to event presence and public relations.

WHAT YOU WILL BE DOING Your daily to-do list will feature some or all of the following, but is not limited to:

• Own and evolve Gravitee’s brand strategy, ensuring a strong, consistent, and differentiated identity across all channels.
• Oversee visual identity and design, ensuring brand consistency and premium execution across web, collateral, and marketing assets.
• Develop and execute PR and media strategies, managing external communications, press outreach, and executive visibility.
• Ensure a powerful brand presence at events, defining how Gravitee shows up at conferences, sponsorships, and in-person experiences.
• Create an emotional connection with our audience, ensuring the brand resonates deeply with developers, architects, and enterprises.

ESSENTIAL SKILLS The right candidate will possess at least the following skills, if not more:

• Proven experience building and growing a technology brand in B2B SaaS, developer tools, or enterprise software.
• Strong understanding of PR, media relations, and external communications.
• Ability to lead and mentor a team, driving both creative excellence and business impact.
• Data-driven mindset, leveraging tools like Google Analytics, Semrush, and HubSpot to measure brand performance.
• Hands-on experience with brand activation at events and conferences.

DESIRED SKILLS - Additionally, these skills are not required, but preferable:

• Experience branding developer-focused or technical products.
• Familiarity with managing external PR agencies or analyst relations.
• Passion for the API and event-driven architecture space (or a strong willingness to learn).

AT GRAVITEE, YOU’LL GET…

• Excellent medical coverage to keep your body and mind healthy
• Pension or 401k program options for all locations
• Stock option plan for employees
• 25 days holiday/vacation in addition to in-country national holidays
• 3 mental health days per year with an allowance toward a mood-boosting activity of your choice
• Birthday off to celebrate your dayLearn and grow with our professional development allowance to be used to benefit your career
• Quarterly outings and an annual off-site in an exciting location!
• Hybrid culture with options to go in to an office in one of our hubs
• Ability to work for one of the fastest-growing companies and alongside some of the most talented people in the API technology sector
• A meaningful, progressive, global company culture that is as fun as it is hardworking
• Endless growth opportunities

At Gravitee, no employee or applicant will be treated less favorably on the grounds of their sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.

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