Vice President of Brand

The Vice President of Brand will be responsible for developing and executing the overall brand strategy to enhance Good American's market presence and drive growth. This role requires a visionary leader with a deep understanding of branding, marketing, and consumer engagement in the fashion industry. The VP of Brand will work closely with cross-functional teams to ensure brand consistency, innovation, and alignment with our core values of inclusivity and empowerment. This candidate will work in close partnership with the Creative Director of Marketing across casting, content creation, and campaign launch strategy.

Key Responsibilities:

• Brand Strategy Development:
• Develop and implement a comprehensive brand strategy that aligns with Good American's mission and vision.
• Identify market trends, consumer insights, and the competitive landscape to drive brand differentiation and growth.
• Create hype-worthy brand moments that are culturally relevant and will drive high engagement.
• Marketing and Communications:
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital, social media, PR, and retail.
• Oversee the influencer marketing program, ensuring Good American shows up on-brand while propelling talent channels and hitting performance targets.
• Ensure consistent brand messaging and tone of voice across all touchpoints.
• Lead the development of compelling content and storytelling that resonates with our target audience.
• Product and Collaboration Initiatives:
• Collaborate with the product development team to ensure brand alignment in product design and innovation.
• Identify and manage strategic partnerships and collaborations that enhance brand equity and reach.
• Consumer Engagement:
• Develop and implement strategies to build and nurture a loyal customer base.
• Utilize data and analytics to understand consumer behavior and preferences, driving personalized and impactful brand experiences.
• Team Leadership:
• Lead, mentor, and inspire the brand and marketing team, fostering a collaborative and creative work environment.
• Set clear performance goals and provide ongoing feedback and development opportunities for team members.
• Budget Management:
• Develop and manage the brand and marketing budget, ensuring effective allocation of resources to maximize ROI.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in brand management, marketing, or a related role within the fashion industry, with a proven track record of success.
• Deep understanding of the fashion and denim market, with a passion for inclusivity and body positivity.
• Strong leadership skills with the ability to inspire and motivate a team.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to leverage data to drive decision-making.
• Creative thinker with a strong eye for design and aesthetics.
• Proven ability to manage multiple projects and priorities in a fast-paced environment.

Please note that this role requires to be onsite four days a week.

At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply.

As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.