Social Media and Content Strategist - Personal Brand

About Hone

Hone is an online medical clinic at the forefront of transforming healthcare and enhancing longevity. We use cutting-edge scientific advancements to empower men and women to take control of their health and unlock their full potential. Our people are the heart of everything we do and drive our success. We approach every project through our brand values:

• Champion Patient Needs


• Execute Relentlessly


• Communicate Constructively


• Collaborate Generously


• Turn Obstacles Into Opportunity


• Give With Gratitude

Hone has been fully virtual from day one and will continue to be a remote-first employer.

Our Ideal Candidate

Our ideal candidate is a mission-driven, motivated multi-tasker who is invested in work that is fulfilling and impactful. They embrace change and tackle challenges with enthusiasm. They have an “all-in” disposition towards work, understanding that we are a fast-paced, high-growth organization with evolving priorities. They can excel at both independent tasks and collaborative work, leading with clear and candid communication. They exhibit humble leadership—the ability to drive initiatives forward while remaining excited about continuous learning and development opportunities. They feel strongly about being part of a team that advocates for people to live longer and better lives.

The Role

Hone is seeking a Social Media and Content Strategist to join our team. Reporting directly to the CEO, you will play an integral role in defining and elevating their personal brand. This position requires in-person collaboration with the CEO (based between Jersey City, NJ and NYC) to capture their authentic story and craft a compelling, enduring narrative. If you’re passionate about personal branding and skilled in translating stories into impactful strategies, this role offers an exciting opportunity to make a profound impact.

Primary Responsibilities

Key responsibilities for this role include (but are not limited to) the following:

• Work closely with the CEO to deeply understand their values, goals, and unique story, playing a pivotal role in shaping their brand identity.


• Design and implement a robust, adaptable branding strategy through social media and video content that authentically captures the CEO’s vision, staying attuned to trending moments, cultural events, and significant dates.


• Identify key opportunities and platforms to showcase the CEO’s brand, ensuring visibility and impact across professional and personal settings.


• Provide strategic guidance on strengthening and maintaining the brand over time, adapting to new opportunities as they arise.


• Collaborate with videographers and content creators to weave compelling narratives that resonate with diverse audiences.

Qualifications

In order to qualify for this role, candidates must meet the following criteria:

• Ability to multitask, prioritize, and adhere to deadlines while maintaining attention to detail and quality


• Comfortable in a fast-paced, frequently changing environment 


• Creative problem-solving skills with a results-driven mindset


• Can quickly learn new technology systems and communication tools


• Ability to work autonomously and collaboratively


• Strong experience in personal branding, with a particular focus on working in person to develop brand stories.


• Excellent communication skills, with the ability to connect with people and draw out the essence of their story.


• A strategic mindset with the ability to see the bigger picture and develop a long-lasting brand.


• Knowledge of the latest trends in personal branding and storytelling, with the ability to apply these insights effectively.

Compensation Range

$65,000 - $75,000 annually 

Benefits

Hone wants our team to be in the best condition of their lives, so we offer a range of benefits including:

• A remote-first work environment


• Competitive compensation and equity options


• Health, dental, and vision insurance coverage


• Short-term disability coverage


• Flexible Spending Accounts (FSAs)


• We follow federal holidays and have uncapped time off


• Budget for the technology tools you need (laptop, monitor, and/or special software)


• A focus on company-sponsored activities to foster engagement (both virtual and in-person)


• Waived membership fees for any Hone team members utilizing Hone products

These benefits are available to full-time, regular employees, and not to independent contractors, temporary employees, or interns.

We are proud to be an equal-opportunity workplace committed to building a team culture that celebrates diversity and inclusion. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.