Senior Manager / Head of Digital, Media and Brand Building - Düsseldorf (99450)

As Arla - a European dairy co-operative with over 21,000 employees and almost 8,000 farmers - we stand for a strong community with strong Scandinavian values and strong roots in our local markets. Our co-operative principle allows us to be close to our farmers - the owners of Arla - and motivates us every day to do our best for our farmers, our colleagues, our milk, our consumers and our environment! We are convinced that together we can achieve the best results!

Senior Manager / Head of Digital, Media and Brand Building – Düsseldorf

Join our team as the Senior Manager, Head of Digital, Media, and Brand Building, where you'll be at the forefront of driving brand excellence and innovative creative strategies for our branded portfolio in Arla Germany. You'll collaborate with our brand marketing teams to craft and execute top-notch brand, media and digital plans. As a leader, you'll manage key media and digital initiatives, coordinate with our agencies, and support brand leaders in creative development. Your expertise will ensure alignment with global frameworks, utilizing data insights for continuous improvement. Lead the charge in media and digital innovation, fostering a dynamic and cutting-edge brand ecosystem.

How will you make an impact?

• Drive local brand building, digital, and media strategies aligned with global objectives, and collaborate with brand marketing teams for strategy execution.
• Lead local commercial media and digital initiatives, managing relationships with media, creative, and digital agencies.
• Ensure strong execution and optimization through data analytics, aligning with global and local frameworks.
• spearhead media and digital innovation projects, and integrate efforts between the in-house agency, The Barn, and media & digital specialists.
• Serve as the local anchor for the Arla Next Generation Marketing capability program, manage a team of approximately 10-15 people, and be part of the local marketing leadership team.

What will make you successful?

• Extensive experience in digital, media, and brand strategy leadership.
• Proven success in developing and implementing branding, media, and digital plans.
• Strong understanding of digital channels with the ability to lead key initiatives.
• Experienced in agency management, team coordination, and senior stakeholder management.
• Skilled in strategic planning, digital innovations, and KPI analysis.

What do we offer?

• Work-life balance: Time recording with flexible working hours
• Culture: Our unique, Scandinavian corporate culture with flat hierarchies and short decision-making paths within our cooperative structure, as well as a high level of appreciation, particularly through our feedback culture and regular 1:1 meetings
• Further development: access to our learning library for online training and participation in targeted training and further education programmes.
• Employee benefits: Discounts on our entire product portfolio and access to the Corporate Benefits Programme with attractive discounts for your well-being and budget. We also offer a company pension scheme.
• Sustainability: With our sustainability strategy ‘Stronger Planet Stronger People’, we aim to be the most sustainable dairy company in Germany.
• Location: Culinary catering in our company restaurant with daily fresh meals - refined with our Arla products and a Starbucks corner. In addition, our office is easily accessible thanks to good transport links with a train station and motorway access and we offer a job ticket and free employee parking. 

Your way to Arla

Please apply via our website stating your desired salary and availability. For further information, please contact Elena Sampalioti, Head of Talent Acquisition, at +49 1714378801.

Equal opportunity
Arla Foods is a company with equal opportunities for everyone regardless of age, race, gender or any other criteria that is not a professional qualification for an open position. Purely for reasons of readability we have chosen to create all our job postings in male format. We explicitly look forward to all applications regardless if the candidate is male, female, diverse and will also exclude any other criteria from our screening process that is not professional qualification.

Agency disclaimer
Arla Foods Deutschland has chosen carefully selected external vendors (“Headhunter”) to work on specific roles and we hold long term working relationship with them. Arla Foods Deutschland is not seeking any new partners until further notice. Therefore we are asking you to refrain from any contact requests by phone, e-mail or in any other way towards any Arla Foods representatives. Please note that all candidate resumes that are send to us without a written and signed search assignment will be deemed made available free of costs. 

We have a purpose for Good
At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?
 

BEWARE! RECRUITMENT FRAUD
It has come to our attention that there are a number of fraudulent emails and fake recruitment campaigns on the internet from people purporting to work for Arla Foods. Learn more via this link.

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