Senior Brand Media Specialist

Company Description

Job Description

In July 2024, Delivery Hero SE merged three of its market-leading food delivery businesses, foodora and Yemeksepeti in Europe, and foodpanda in Asia. All three businesses now make up the second-largest organization within the Delivery Hero Group, and leading food and QCommerce delivery in 18 markets in both regions.

Job Description

We are seeking a highly organized and strategic Senior Brand Media Specialist to join the EU Marketing team. This role will be responsible for driving brand awareness and engagement for our brands through Online Branding campaigns.

The successful candidate will support the planning and execution of large-scale, brand-building campaigns across digital platforms. This role involves defining overall online branding strategy, fostering best practice across regions, as well as executing and analyzing campaigns. 

Responsibilities:

• Plan and execute Online Branding campaigns in EU: set strategy & objectives, manage budgets, run ad campaigns across all platforms (Youtube, DV360, Meta, TikTok, Snapchat)
• Collaborate with media partners: review cross-regional and market specific media strategies & plans, ensure optimal media execution and timely reportings 
• Use a test-and-learn approach to refine strategies and identify the optimal campaign mix through data insights.
• Drive cross-regional collaboration across all Pandora markets: foster knowledge exchange and best practice sharing across all Pandora brands and regions (incl. APAC)
• Optimize Content: Collaborate with C&P and local teams, optimize creatives, formats and targeting to engage the audience.
• Analyze Performance: Monitor KPIs, conduct A/B testing, and optimize campaigns 
• Integrate upper and lower funnel campaigns to enhance brand relevance and maximize impact

Qualifications

Your Heroic Skills:

• 4 -7 years of experience in digital marketing (focus on Branding) preferably in ecommerce or a fast-moving consumer goods (FMCG) environment.
• Excellent project management skills with proven experience working in a cross-functional organization, previous experience working with  media and/or creative agencies is a plus
• Proven experience in media planning, execution & optimization of digital campaigns (Youtube/DV360, Meta, Tiktok, Snapchat)
• Strong understanding of Branding: online media channels (traditional ATL channels is a plus)
• Excellent analytical skills with the ability to assess campaign performance, identify trends, and optimize for better results
• Excellent communication (fluency in English) and interpersonal skills, with the ability to effectively communicate with stakeholders and external partners
• Ability to work in a fast-paced and dynamic environment with a strong sense of urgency and attention to detail
• Agile and adaptable to changing priorities and market conditions.

Additional Information

Why Delivery Hero?

• English is our working language and our colleagues at Delivery Hero come from every corner of the globe, working in a diverse, cross-cultural team. For most opportunities, we also offer visa & relocation support
• We take care of our employees and offer flexible working hours and, for most of the teams, the option of working from home
• Enjoy our free online yoga classes and subsidized Urban Sports Club membership
• Take care of your mental and emotional well-being with our free Headspace subscription and unlimited access to Employee assistance program
• Participate in our health campaigns such as seasonal flu vaccination
• Benefit from BVG subsidy or join our Bike rental program
• Join the global market leader and a publicly listed DAX company with a competitive remuneration package and a lot of training, career & development opportunities
• Develop your skills with your personal educational budget for conferences and external trainings
• Learn German with free classes, access our e-learning platform and participate in our inhouse trainings
• Save responsibly with our attractive corporate pension options
• Join company parties, team, cultural and sports events - due to the current situation on a virtual basis
• Our office lounges are filled with healthy (and some more indulgent!) snacks and refreshments to keep you energized throughout the day

We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you. We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just include it in your application. You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.