Senior Associate-Corporate Brand

Company Description

Tesco Bengaluru
We are a multi-disciplinary team creating a sustainable competitive advantage for Tesco by standardising processes, delivering cost savings, enabling agility, providing cutting-edge technological solutions and empowering our colleagues to do ever more for our customers. With cross-functional expertise in Global Business Services and Retail Technology & Engineering, a wide network of teams and strong governance we reduce complexity thereby offering high quality services for our customers. Tesco Bengaluru, established in 2004 to enable standardisation and build centralised capabilities and competencies, makes the experience better for our millions of customers worldwide and simpler for over 4,40,000 colleagues.
At Tesco Business Services, we have a mission to simplify, scale & partner to serve our customers, colleagues and suppliers through a best in class intelligent Business Services model . We do this by building a world class business services model by executing service model framework right at the heart of everything we do for our worldwide customers. The key objective is to implement and execute service model across all our functions and markets consistently. The ethos of business services is to free-up our colleagues from a regular manual operational work. We use cognitive technology to augment our key decision making. We also built a Continuous Improvement (CI) culture across functions to drive bottom-up business efficiencies by optimising processes. Business services colleagues need to act as a business partner with our group stakeholders to build a collaborative partnership driving continuous improvement across markets and functions to lead the best customer experience by serving our shoppers a little better every day.
At Tesco, inclusion means that Everyone?s Welcome. Everyone is treated fairly and with respect; by valuing individuality and uniqueness we create a sense of belonging.
Diversity and inclusion have always been at the heart of Tesco. It is embedded in our values: we treat people how they want to be treated. We always want our colleagues to feel they can be themselves at work and we are committed to helping them be at their best.
Across the Tesco group we are building an inclusive workplace, a place to actively celebrate the cultures, personalities and preferences of our colleagues ? who in turn help to build the success of our business and reflect the diversity of the communities we serve.

Job Description

In this job; I am accountable for:
As part of the Corporate Brand team; you will work with a manager to serve the corporate branding and marketing communication needs of a chosen vertical; in line with the brand strategy.
Internal Communication: You will liaise with the teams of your vertical to understand their needs on an ongoing basis and help create and manage effective campaigns and communication collateral targeting internal stakeholders. You will also be responsible for the company intranet and work to ensure it is constantly relevant to all our stakeholders.
External Communication: You will work with your manager and the Head of Brand to deploy insightful; relevant campaigns; in line with the brand’s vision.
Writing and Editing: As a Lead; you will have a large role to play in the many pieces of long-form collateral that are created - from newsletters to whitepapers to presentations and so on. You will be responsible for impeccable copy and style; in line with the Tesco’s global brand guidelines and style.
Brand Reputation Management: You will closely monitor brand alignment and governance on an ongoing basis for your respective vertical; ensuring any and all content (written; visual; and spoken) is aligned to Tesco’s global brand style and driving brand compliance across the organisation.
You will work with a manager and the chosen agency partner on creating impactful campaigns across different communication channels. You will manage the process; ensuring timely delivery for everything from periodical newsletters to one-off digital broadcasts to larger brand campaigns and so on.
Reporting and generating insights to the Head of Brand on the ongoing utilisation and bandwidth of creative.

Qualifications

Tesco Business Solutions Corporate Brand team is looking for a Senior Associate to enhance our brand both internally and externally. This role involves creating and managing content and messaging; while strengthening TBS's communication narrative; and its value to the Tesco Group.

Additional Information

Last date of application: 4th Jan 2025

Important Notice: 

On behalf of Tesco Bengaluru, we must caution all job seekers and educational institutions that Tesco Bengaluru does not authorise any third parties to release employment offers or conduct recruitment drives via a third party. Hence, beware of inauthentic and fraudulent job offers or recruitment drives from any individuals or websites purporting to represent Tesco. Further, Tesco Bengaluru does not charge any fee or other emoluments for any reason (including without limitation, visa fees) or seek compensation from educational institutions to participate in recruitment events. 

Accordingly, please check the authenticity of any such offers before acting on them and where acted upon, you do so at your own risk. Tesco Bengaluru shall neither be responsible for honouring or making good the promises made by fraudulent third parties, nor for any monetary or any other loss incurred by the aggrieved individual or educational institution. 

In the event that you come across any fraudulent activities in the name of Tesco Bengaluru, please feel free report the incident at [email protected]