Events: Organize Aparajitha Conclave, Conferences & Virtual Webinars in India & Other markets. Exploring Sponsorship Opportunities & Participation in Various Conferences in India and International Markets
Associations Tie-ups: To Identify & Grow the Brand's Relationship with Key Market Associations like CII, RAI, NASSCOM, etc. by Securing Memberships that allow us to utilize their platform which includes specialized Events, Sponsorship Activities & other Joint Initiatives.
Marketing strategy: Build and implement strategies to promote the Aparajitha brand actively and, existing and new business initiatives.
Internal Branding: Timely identification and implementation of Internal Branding Communication, Merchandise Requirements for the Brand across the Region, and Other New Initiatives including Aparajitha’s 25th Year Anniversary celebration plan
Branding - India & SriLanka: Brand Strategy, Brand Positioning, Competitor and Customer Insight Analysis. ATL & BTL Initiatives for Brand Growth & Business Opportunities
PR and Media Management: Build Aparajitha’s PR strategy– to identify and liaise with key journalists and media professionals to help feature Aparajitha’s work and amplify key compliance and ease of doing topics with the media.
Market Collaterals: Support with content writing for the PR and branding initiatives
Requirements
Skillset:
Proven working experience in event management
Experience in acting as a company spokesperson liaising with different stakeholders such as media, association heads, etc.
Proven track record designing and executing successful public relations or marketing campaigns for different brands.
Experience in creating collaterals, especially in content writing, is preferred
Existing connections with both local and national business and industry media outlets will be an added advantage.
Open to looking for people based in Chennai, Bangalore and Mumbai