Meeting & Events Director - Premium Brands

Company Description

At Accor, we go beyond being a global leader in hospitality—we embrace diversity, creativity, and individuality. Join us as you are, and find a role that resonates with your personality and aspirations.

We are committed to helping you grow and learn every day. We ensure that your work is purposeful, allowing you to explore limitless possibilities throughout your journey with us.

At Accor, you are the author of your own story, and together, we can reimagine the future of hospitality.

Our teams, known as Heartists®, bring together the best of hospitality. Our ambition is to provide our customers with personalized, memorable, and sustainable experiences.

Here, we create new ways to travel within each of our 5,700 hotels, connecting closely with our 100 million clients in 110 countries.
Discover the life that awaits you at Accor Careers: https://careers.accor.com/.

Do what you love, care for the world, and dare to challenge the status quo. #BeLimitless

Job Description

Your mission

The Director of Meetings & Events is a strategic leader responsible for defining, developing, and executing the global M&E vision across Accor’s Premium Brand Segment (nine brands) and bridges branding, strategy, and execution, ensuring that F&B offerings align with each brand’s positioning while driving innovation, guest satisfaction, and commercial success.

This strategic role is responsible for shaping and driving the brand proposition, customer experience, and product innovation. The Director will ensure that the Premium Brand’s M&E offering is differentiated, customer-centric, and aligned with the overall brand strategy, driving business growth and brand preference globally.

Key responsibilities

Strategy

• Develop and execute a global product strategy for M&E
• Lead the evolution and innovation of the M&E product proposition, ensuring alignment with buyer and customer needs, market trends, and brand positioning.

Customer Experience

• Define and articulate the customer journey ensuring excellence across the hotel portfolio.

Collaboration & Cross-Functional Partnerships

• Collaborate closely with Brand Leaders, Customer Insights, Operations, Digital, and Sales teams to drive initiatives.

Product Innovation

• Drive product innovation by identifying emerging trends, technologies, and customer expectations  and translating these into actionable initiatives.

Brand Standards & Guidelines

• Develop and manage brand standards and guidelines specific to M&E, ensuring hotels deliver high-quality, on-brand meeting and event experiences.

Marketing, Sales & Content Development

• Oversee the development of master brand-led POE M&E marketing content platforms, promotional offers and campaigns, in partnership with the Sales, Marketing, Digital and RM teams.
• Support M&E strategic accounts programs, ensuring participations to the global contracts and events.

Stakeholder Engagement

• Act as the subject matter expert and advocate for M&E internally, influencing key stakeholders and driving alignment across departments.

Performance Monitoring

• Monitor performance metrics, customer feedback, mystery calls, and market insights to continuously refine and enhance the M&E proposition.

Qualifications

• Extensive experience (8+ years) in brand, product marketing, or sales within the hospitality, travel, or events sector.
• Deep understanding of the MICE industry and evolving customer needs within the meetings and events space.
• Proven track record of developing and implementing product strategies that drive business growth and brand differentiation.
• Strong strategic thinking, analytical, and problem-solving skills with a customer-centric mindset.
• Excellent stakeholder management and influencing capabilities, with the ability to collaborate across functions and geographies.
• Strong project management skills with the ability to lead complex initiatives from concept to execution.
• Exceptional communication and presentation skills.
• Global mindset with an appreciation for cultural nuances and regional market dynamics
• Familiarity with digital tools and platforms relevant to meetings and events (e.g., virtual/hybrid event solutions, booking platforms).
• Customer-focused and service-oriented
• Innovative and forward-thinking
• Detail-oriented with a passion for excellence
• Strong communicator and influencer
• Collaborative and team-oriented
• Adaptable and culturally aware
• Results-driven and performance-focused

Additional Information

Why Join Accor?

Accor dares to impact: 

- the world  

• We are committed to the world around us, with a strong employer culture focused on the development of our 300,000 talents. 
• We adopt a continuous improvement approach to reduce the impact of digital on the environment across all our projects.

- your career:  

• We enable all our employees to manage their work-life balance and offer them the means to shape their work environment according to their preferences. 
• Training and career paths are defined both individually and collectively, allowing us to grow together on a daily basis. 
• We value the richness of diverse nationalities represented, from various backgrounds, encompassing all the stories that make us who we are. We encourage diversity in personalities and professional paths. We know how to adapt to the specific needs of our employees, especially those with disabilities. 

-and also : 

• ALL - Heartist® Program: Unforgettable stays and experiences at all Accor locations and partner venues worldwide. –
• Heartist® for Good Program: Commit to supporting an association of your choice from those available on our volunteering platform (1 day offered per year by the Group during your working hours). 
• An Employee Social Committee (CSE) supporting the financing of your cultural and sports activities. 
• Sustainable Mobility Package up to €700 for the use of "green" transportation, or 50% coverage of Pass Navigo (public transportation pass). 
• €10 meal vouchers. 
• A mandatory health insurance plan funded at 50% by Accor without additional costs in case of enrollment of your dependents. 
• Attractive working conditions with collaborative workspaces, restaurants, and recreational and sports areas.