Marketing - Brand + Growth (6 to 10 years of experience)

This role is with one of our portfolio companies.

Responsibilities:

• Completely own the Marketing function (it's vision and execution)
• Branding
• Supplier & User Acquisition
• Communication and GTMs & Product Marketing
• Community Management, PR & Social Media
• Work closely with the founders, and business teams to understand goals and own marketing roadmaps in alignment with the goals
• Lead and inspire a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Shape and manage brand identity, ensuring consistency across all channels and touch points. Oversee the creation of compelling marketing materials, campaigns, and content that resonate with our target audience.
• Develop brand guidelines and ensure adherence to maintain a cohesive brand image.
• Design and manage marketing campaigns; brainstorm ways to improve creatives, content, copies etc. to improve effectiveness of campaigns.
• Drive supplier acquisition initiatives through various channels and develop strategies to optimize acquisition costs and maximize ROI.
• Be on top of supplier behaviour, and understand them in & out - leveraging data, customer interactions, studying analogues etc.
• Build scaled supplier communities, and conduct regular activities, events etc to educate them, deepen relationships and drive delight for the supplier.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives.

• 6 to 10 years of professional experience in a marketing lead role at a tech-first organization (consumer tech/ SMB SaaS exp is a plus).
• Leadership and effective stakeholder management capabilities.
• Curiosity and love for understanding consumer behaviours, telling stories, building narratives and driving impact at scale.
• Excellent analytical skills with the ability to interpret data and provide actionable insights.
• Awesome communication skills, to ensure effective cross-functional collaboration.
• Ability to navigate through dynamic, fast-paced work environment of an early-stage startup.
• Open to learning new stuff.
• Humble, kind, and open to feedback.