Marketing and Brand Director (m/f/x)

#You is a young and ambitious technology-enabled brand builder in the field of direct-to-consumer e-commerce. Founded by an experienced team with a track record of launching and scaling DTC brands, we set ourselves apart with state of the art technology & operations, best in class marketing, creative content and a strong community of loving customers. 

We are looking for a Marketing and Brand Director (m/f/x) to take responsibility for our global marketing and branding activities.

• Work with the CEO as part of the leadership group
• Plan and manage marketing budget to optimize for short and long term ROI
• Implement, monitor and continuously refine a comprehensive marketing strategy in order to drive profitable growth across our brands, maximize ROI and amplify brand visibility
• Obtain ownership for our brands’ global product strategy, with a goal to innovate, improve customer lifetime value and grab category landmark whilst continuously increasing margins
• Lead and enable our various marketing teams in steering their channels towards global KPIs, thereby fostering strong communities, deep influencer relations, high customer retention and a compelling brand reputation across European markets
• Utilize analytics and data-driven insights to optimize channel strategies and drive continuous improvement into marketing operations
• Present regular reports and be a sparring partner to the executive team, highlighting successes and areas for growth. Foster the implementation of various cross-departmental key projects in order to seek for ongoing optimization and innovation of our marketing mix

• 10+ years of proven marketing success in a fast growing, international B2C
  business, ideally in a D2C startup environment
• Holistic experience in marketing strategy and hands-on operational execution,
  particularly within performance marketing, influencer marketing, CRM and social
  media
• Strong storytelling and brand positioning abilities with a particular passion for
  physical products, ideally in the home & living space. Prior experience in product
  management is a plus
• Strong leadership, team-building and cross-functional management skills, with an
  ability to set a strong vision and lead by example
• Strong focus on and proficiency with key marketing metrics. Ability to model,
  interpret and predict business performance
• High comfort with taking and challenging investment choices, strong ability to
  take data-driven decisions
• Strong work ethic, collaborative and supportive with high empathy and integrity.
  Comfortable in a fast moving environment with a hands-on attitude and strong
  result orientation
• Fluency in English, German native speaking skills are a plus
• Open to working from the Berlin office at least 3 x days a week

• Steer our global marketing and product strategy on executive level, being part of Hashtag You’s management team
• Be at the forefront of our innovative D2C organization and get the chance to leave your own footprint
• Receive your own Macbook and an annual BVG ticket
• Benefit from regular 360° feedbacks and development paths
• Get the opportunity to work both from home and in our modern, new office in Berlin – with free drinks and snacks and everything else you need
• Take part in our team events
• Benefit from our company pension scheme
• Choose your favorite vouchers (Spotify, UrbanSports, Blinkist, WeShare, Rewe and many more) from our partner 'Hrmony' for a certain amount every month
• Receive a voucher worth €200 every 2 months to order your favourite products from us directly to your home
• Get free access to mental health support via our cooperation partner OpenUp
• Receive support when moving to Germany