Manager, Marketing Brand Strategy

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Manager, Brand Strategy in partnership with the Universal Destination & Experiences team will help in the management of the Universal Studios Hollywood (USH) brand.

Reporting to the Sr. Director, Segment Marketing, this individual is a critical member of a team that aligns and fosters the growth of a brand.

Brand Strategy & Development

• Brand strategy: Develop and implement short and long-term brand strategies that align with Universal Studio Hollywood and Universal Destinations and Experiences.   
• Communication: Understand and communicate to the target audience in partnership with overall strategy audience team. 
• Cross-functional collaboration: Work with other teams to ensure consistent branding and messaging across all channels.
• A strong acumen for storytelling and analysis, and experience working with strategic frameworks, consumer research and metrics.
• Other duties as assigned.

Qualifications

Required Skills

• Bachelor’s degree required; MBA highly desired.  Minimum 3-5 years of relevant marketing experience, in consumer entertainment, travel, leisure, or theme park industry.  
• Excellent communication skills both verbal and written while ensuring attention to detail.
• Fluent in both English and Spanish, with the ability to communicate effectively in both written and spoken forms.
• Superb relationship building and problems solving skills; proactive, adaptable, collaborative, and resilient.   
• Ability to lead projects by influence and persuasion.
• Effective time management skills, with the ability to manage multiple priorities simultaneously.
• Creative acumen, empathy, maturity, and enthusiasm
• Ability to exercise discretion and maintain confidentiality.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Strong proficiency in MS Office Suite (Word, Excel and PowerPoint)This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $90,000 - $120,000 (Bonus Eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].