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Manager - Brand Marketing

Dozee
Full-time
On-site
Bangalore, India
Overview: Dozee Health AI is a pioneer in Contactless Remote Patient Monitoring (RPM), proven to drive transformation at scale. Headquartered in Bengaluru, India, Dozee has emerged as India’s no. 1 RPM Company. 
We are seeking visionary individuals to help us in this very exciting  journey. As a part of our dynamic team, you’ll have the opportunity to collaborate with top healthcare providers in the country, applying AI-powered RPM solutions to tackle some of the most pressing challenges in healthcare - enhancing staff efficiency, improving patient outcomes, and pioneering the next generation of care models.

Role Overview : We are seeking a highly skilled and creative Brand Manager to lead the development, positioning, and execution of our brand strategy. This role requires a strategic thinker who can oversee brand identity, storytelling, partnerships, and campaigns while ensuring consistency across all touchpoints. The ideal candidate will drive brand growth, engagement, and loyalty through innovative branding initiatives and marketing strategies.

Responsibilities :

    • Brand Identity & Positioning:
    • Lead and execute the development and maintenance of the company's brand identity, including logo, visual assets, and brand guidelines.
    • Ensure brand consistency across all digital and offline marketing channels.
    • Lead entire brand positioning and creation of marketing/branding properties
    • Brand Storytelling & Content Creation:
    • Leverage brand language and tonality to craft compelling brand stories that resonate with the target audience emotionally and intellectually.
    • Lead the content creation and execution of all marketing/branding properties.
    • Marketing Campaigns & Lead Generation:
    • Ideate and execute marketing campaigns focused on lead generation, brand adoption, and brand recall.
    • Develop and implement marketing strategies that enhance brand visibility and audience engagement.
    • Drive brand awareness through innovative campaign approaches.
    • Brand Monitoring & Competitive Analysis:
    • Monitor brand health and reputation, tracking key performance indicators and metrics.
    • Respond promptly to feedback, reviews, and inquiries to maintain a positive brand perception.
    • Conduct competitive analysis to assess market trends and identify opportunities for differentiation.
    • Optimize brand communication strategies based on industry insights and best practices.
    • Event Strategy & Execution:
    • Develop and implement an event strategy that aligns with brand objectives.
    • Oversee branding elements at industry events, sponsorships, and corporate engagements.
    • Ensure brand consistency and visibility across event-related marketing initiatives.

Requirement

    • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
    • 6 to 8 years of experience in brand management, marketing, or related roles in a B2B organization.
    • Proven track record of developing and implementing successful brand strategies, content and campaigns.
    • Strong analytical skills and ability to interpret data to drive insights and decision-making.
    • Excellent communication, presentation, and interpersonal skills.
    • Ability to thrive in a fast-paced startup environment and manage multiple projects simultaneously.
    • Knowledge of healthcare industry regulations and compliance standards is a plus.
Vision & Mission
Save Million lives with Health AI

Dozee is India’s leading AI-Powered contactless Remote Patient Monitoring (RPM) and Early Warning System (EWS). A solution that continuously monitors patients and provides early warnings of clinical deterioration, enabling timely interventions and enhancing patient safety in hospitals, nursing facilities and patient homes. A "Made in India for the World" solution, Dozee has pioneered the world’s first non-contact blood pressure monitoring system. Trusted by leading healthcare providers in India, the USA, and Africa, Dozee is transforming patient safety and care by enhancing outcomes and reducing costs.

Dozee is adopted by 300+ hospitals and monitors 16000+ beds across 4 countries. Dozee has monitored over 1 Mn Patients, Delivered 35000+ Life Saving Alerts and Saved 10 Mn+ Nursing Hours. 

Videos

Dozee in News:
Bloomberg - Oct 21, 2024

News18Oct 26, 2024

Analytics India MagazineOct 29, 2024

ET HealthWorldSep 16, 2024

BW healthcareworldOct 29, 2024

A tertiary care hospital study published in JMIR, validated Dozee’s Early Warning System (EWS), showing it identified 97% of deteriorating patients, provided alerts ~19 hours in advance, and generated 5x fewer alerts, reducing alarm fatigue and improving patient outcomes.

A study at King George Medical University, Lucknow, and published in Frontiers in Medical Technology demonstrated that Dozee’s automation can potentially save 2.5 hours of nursing time per shift, improving workflow efficiency and allowing more focus on patient care.

A study on remote patient monitoring in general wards published in Cureus found that 90%+ of healthcare providers reported improved care and patient safety, 74% of patients felt safer, and there was a 43% increase in time for direct patient care.

Research by Sattva, an independent consulting firm, demonstrates Dozee's substantial impact: for every 100 Dozee-connected beds, it can save approximately 144 lives, reduce nurses’ time for vital checks by 80%, and decrease ICU average length of stay by 1.3 days.

Key Highlights
- Founded : October, 2015
- Founders :  Mudit Dandwate, Gaurav Parchani
- Headquarters : Bangalore, India | Houston, USA | Dubai, UAE
- Key Investors & Backers : Prime Ventures, 3one4 Capital, YourNest Capital, Gokul Rajaram, Demis Hassabis, BIRAC (Department of Biotechnology, State Bank of India, and Dinesh Mody Ventures, Temasek Foundation, Horizons Ventures
- Stage : Series A+
- Team Strength : 280+
- Business : Providing Continuum of care with AI-powered contactless Remote Patient Monitoring (RPM) and Early Warning System (EWS) for Hospitals and Home.

- Certifications & Accreditations : ISO13485:2016 Certified, ISO27001:2022 Certified, CDSCO Registered, FDA510K Cleared for the flagship product Dozee Vitals Signs (VS) measurement system and SOC2 Type II Certified

Achievements:
- Forbes India 30 under 30
- Forbes Asia 100 to Watch
- Times Network - India Health Awards 2024 for AI innovation in Bharat Healthcare tech
- BML Munjal Award for Business Excellence using Learning and Development
- FICCI Digital Innovation in Healthcare Award
- Anjani Mashelkar Inclusive Innovation Award Marico Innovation For India Award.

To know more about life@dozee, click here.  

Disclaimer: Dozee is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.” Dozee does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. Dozee will not tolerate discrimination or harassment based on any of these characteristics
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