Luxury Brand Content Writer

Description

About Us:

We are a luxury jewelry global powerhouse, with over 120 years of legacy and 3 design studios catering to retailers globally, along with building human-centric brands Aneka and Unsaid for consumers. Our aim is to make jewellery more relevant to the evolving customer, with superior craftsmanship and designs that tell a story. We achieve this through a deep understanding of our consumers, centering everything we do—from insights to creation—around them, helping to create new desires in the world of jewellery. 

At Walking Tree, we are a team of inspired professionals who mine insights and build on unique and innovative ideas together, to form a disruptive and forward-thinking jewellery powerhouse.

For us, our people come first. We are sensitive to the needs of those who make us who we are. We aspire to create simply joyful workspaces that inspire creativity and collaboration. Pooling from our years of expertise and a core value system in place, we ensure that every Walking Tree workspace is infused with infectious energy, resulting in a buzzing creative flow.

Browse through below website link to know more about us:

https://walkingtree.co/

https://www.aneka.co/

https://unsaid.com/ 

Job Title: Luxury Brand Content Writer

Location: Andheri, Mumbai

Role Overview

We are looking for a skilled and creative Content Executive with 3-5 years experience to join the dynamic Content Studio team of a global luxury enterprise. This individual will play a key role in crafting engaging written and visual content for our brands. The ideal candidate will have a flair for writing, a keen understanding of luxury brand language, and a strong ability to collaborate with cross-functional teams. A passion for creative storytelling, paired with a basic understanding of graphic design, will be crucial to success in this role.

Key Responsibilities

Copywriting:

• Write compelling, clear, and polished copy for various brand communications, including product descriptions, brand books, catalogues, CRM communication, promotional material, and more.
• Craft poetry or other creative written pieces when required, maintaining brand tone and storytelling elements.
• Work closely with the Copy Leads to ensure all content adheres to brand guidelines and tone of voice.
• Ensure all written content resonates with the luxury market.

Design Collaboration:

• Collaborate with design teams to create mood boards, decks, and visual assets that complement written content.
• Understand and communicate design briefs effectively, ensuring consistency between the visual and written elements of content.

Brand and Market Research:

• Conduct competitor research and reference visual assets and design language from industry leaders in luxury goods.
• Stay up to date with trends in luxury branding and design to inform copy and creative strategies.

Key Skills & Experience

Proven Writing Ability:

• Strong command of grammar, syntax, and style, with the ability to write in different tones and adapt your style to fit various brand communications.

Basic Graphic Design Knowledge:

• Familiarity with design principles and basic graphic design tools is a plus.
• Ability to create mood boards, simple decks and slides, and communicate design concepts.

Creative and Visual Thinking:

• Strong visual storytelling skills with an understanding of how written content and design work together to elevate the brand experience.

Collaborative Team Player:

• Comfortable working in a team environment and coordinating between various departments, with a proactive approach to problem-solving.

Luxury Goods Experience/Understanding (Preferred):

• Background in writing for luxury products or high-end lifestyle brands, or an interest and understanding of luxury lifestyle is desirable.

Requirements

Personal Attributes

• Creatively Driven: You have a passion for creating engaging, beautiful content that connects with audiences.
• Self-Motivated: Able to work independently while also being open to feedback and guidance from senior team members.
• Innovative: You’re excited about the opportunity to push boundaries, experiment with new ideas, and contribute to fresh creative strategies that elevate the brand.

Benefits

At Walking Tree, we pride ourselves on our inclusive, collaborative, and innovative culture. We believe that our employees are our most valuable asset, and we strive to create an environment where everyone feels valued, inspired, and empowered. We encourage creativity and value the unique perspectives of all team members, fostering a culture of continuous learning and growth.

We offer a wide range of benefits to support our team, including:

• Opportunity to work with international teams and some of the best talent in the world.
• Competitive salary and performance-based bonuses.
• Professional development and continuous learning opportunities.
• Opportunities for internal growth and promotions within the company.
• Employee discount on company products and merchandise.

We are committed to upholding our core values of integrity, respect, and excellence, and we seek to reflect these in every interaction, both internally and externally.

Equal opportunity statement: Walking Tree Ventures Pvt Ltd is an equal opportunity employer, and we welcome and encourage applications from individuals of all backgrounds, without regard to race, color, religion, sex, national origin, age, disability, or any other protected characteristic.