Head of Brand Strategy and Revenue-AM & AA (Dallas, TX)
About AM&AA: The Alliance for Mergers and Acquisitions Advisors (AM&AA) is a leading professional organization dedicated to serving professionals in the mergers and acquisitions (M&A) industry. With a mission to provide education, networking, and support to M&A advisors, AM&AA has established itself as a trusted resource for professionals across the country for the past 25 years. We are currently seeking the Head of Brand Strategy and Revenue to lead our branding initiatives, driving revenue and membership growth.
Job Description:
AM&AA is looking for an experienced and revenue-focused professional to serve as the Head of Brand Strategy and Revenue. This individual will play a pivotal, hands-on role in shaping the association's brand identity, developing and executing brand strategies, and implementing revenue-generating initiatives with particular focus on growing its national chapters and developing and producing new, targeted events and conferences for its constituents. The successful candidate will be passionate about the M&A industry and have a proven track record of driving revenue growth in a membership-driven organization.
Key Responsibilities:
Brand Strategy and Development:
· Develop and/or reinforce and maintain a clear and compelling brand identity for AM&AA.
· Create and execute brand strategies that align with the organization's goals and values.
· Oversee the development of branding materials, including marketing collateral, social platforms, and digital assets.
Revenue Generation:
· Develop and execute revenue-generating strategies that leverage AM&AA's membership base, events, and educational offerings, increasing attendance and sponsorship revenues.
· Identify and produce new revenue opportunities and partnerships including in-person and virtual events.
· Oversee and execute hands-on marketing and sales campaigns to promote AM&AA's services and events.
Membership Growth:
· Collaborate with the membership team to attract and retain members by showcasing the value of AM&AA.
· Implement strategies to increase membership numbers and revenue from membership dues.
Event Management:
· Work closely with the events team to plan, market, and execute AM&AA's conferences, seminars, and webinars, ensuring they contribute to the association's revenue goals and value proposition.
Teamwork
· Work closely with the company’s core team of professionals responsible for branding, marketing, and revenue generation.
· Provide mentorship and guidance to team members, fostering a collaborative and high-performance culture.
Qualifications:
· Bachelor's degree in business, marketing, or a related field.
· Proven experience in brand strategy, marketing, and revenue generation, preferably within a membership-based association or a related field.
· In-depth knowledge of the M&A industry and a network of contacts with private equity groups, investment bankers, advisors, and lenders within various industry sectors.
· Exceptional leadership and team management skills.
· Strong analytical and problem-solving abilities.
· Excellent communication and presentation skills. Must be willing to serve as the face of the brand and take the stage when needed.
· Demonstrated ability to drive revenue growth and meet financial targets.
· Proficiency in using relevant software and tools for marketing and revenue tracking.