Position: Head of Brand, Marketing, and Communications
The Head of Brand, Marketing and Communications plans and implements a strategic, integrated marketing approach across all initiatives, programs, and activities. This person strategically aligns activities; integrates the marketing communications, public relations, creative strategy and execution, events and brand management functions; and identifies key messaging and target populations.
Roles and Responsibilities
- Leads marketing strategy, planning and project management of marketing activities across organizational objectives and for cross-functional initiatives to accomplish the strategic priorities, mission and vision of the organization.
- Collaborates with the business owners and stakeholders to develop and implement the marketing strategy
- Manages all Marketing Planning and Project Management day-to-day operations related to public relations, marketing strategy development, planning and project management.
- Leverages key partnerships to support marketing plans, communicate messaging, drive growth, and engage constituents
- Creates and manages standardized marketing and communication processes, and maintains all brand and marketing assets, including operating procedures, and quality assurance.
- Determines best practices for oversight of marketing strategy development, planning and project management, including evaluation and implementation of process changes as necessary
- Oversees integrated marketing communication to internal stakeholders, including marketing plans, push calendar, process updates and changes ensuring understanding and support across the organization
- Oversees marketing integration meetings with representatives and business owners across functional departments and focus areas
- Develops and manages the annual marketing operating plan and budget, captures program expenses and ROI and ensures budget performance and management.
- Develops and executes a comprehensive, long-term, and proactive organization-wide communications, marketing and branding strategy consistent with the strategic goals, plans, and aspirations.
- Maintains a deep understanding of marketing trends, utilizes a research¬ based approach to identify key messages and audiences, and works consistently to tell organizational impact and survivor stories by weaving them together to create a consistent, unified message in support of the Monogram brand
- Serves as an active member of the Senior Leadership Team, responsible for collaborating with organizational leadership in creating the organization's overall vision, mission, values, beliefs, and strategic goals
- Serves as a staff liaison and works closely with the board of directors, informing, assessing, and addressing issues that affect the organization
Position Requirements
- Strong written communications skills
- Strong idea generator, ability to think creatively and innovatively
- Experience in creative direction, working in Adobe suite
- Experience in PR/Communications campaigns or efforts
- Experience in creative development and marketing strategy for fundraising events and campaigns
- Team player who operates well in a dynamic, all hands-on deck environment
- Well organized, ability to manage multiple tasks on tight deadlines with a great attention to detail
- Strong problem solving, priority-setting and decision-making skills
- A strong commitment to Monogram’s vision
- Positive, resourceful, and flexible
Benefits
- Opportunity to work in a dynamic, fast-paced and innovative value-based provider organization that is transforming the delivery of kidney care
- Competitive salary and opportunity to participate in the company’s bonus program
- Comprehensive medical, dental, vision and life insurance
- Flexible paid leave and vacation policy
- 401(k) plan with matching contributions
About Monogram Health
Monogram Health is a next-generation, value-based chronic condition risk provider serving patients living with chronic kidney and end-stage renal disease and their related metabolic disorders. Monogram seeks to fill systemic gaps and transform the way nephrology, primary care and chronic condition treatment are delivered. Monogram’s innovative, in-home approach utilizes a national nephrology practice powered by a suite of technology-enabled clinical services, including case and disease management, utilization management and review, and medication therapy management services that improve health outcomes while lowering medical costs across the healthcare continuum. By focusing on increasing access to evidence-based care pathways and addressing social determinants of health, Monogram has emerged as an industry leader in championing greater health equity and improving health outcomes for individuals with chronic kidney and end-stage renal disease.
At Monogram Health we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.