Head of Brand & Content

Job Description

We are seeking an exceptional Head of Brand & Content to join our team in Melbourne.   the Head of Brand and Content is a newly created key strategic role, responsible for shaping and strengthening our brand. This role involves developing and executing a unified brand strategy across all platforms, building a compelling content ecosystem, and leading a team to deliver impactful campaigns. It also supports our “1HCA transformation” by integrating brands, cross-selling products and services, and creating a seamless client experience. You will collaborate closely with the Head of Digital Marketing to align brand and digital strategies, ensuring maximum reach and engagement.

Key responsibilities include:

• Develop and execute a brand strategy aligned with the company’s vision and values across all markets and channels.

• Drive brand differentiation by ensuring USPs are clear, engaging, and resonate with target audiences.

• Oversee and enforce brand guidelines to maintain consistency across all touch points.

• Create and implement a content strategy that drives engagement, loyalty, and supports business goals.

• Work with the Head of Digital Marketing to align content with digital strategies and maximize impact.

• Manage the creation and distribution of high-quality content, including articles, digital assets, and videos.

• Lead and develop a team of content creators and brand strategists.

• Collaborate with Executive General Managers to share strategies and performance insights regularly.

• Partner with Product, Sales, and Customer Service teams to ensure consistent branding and messaging.

• Build strong relationships with agencies, creative partners, and influencers to expand brand reach.

• Set KPIs to measure brand health and content performance, using insights to optimize strategies.

• Monitor market trends, consumer behavior, and competitors to adapt brand and content initiatives.

Qualifications

What you will bring to the role:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field; MBA or relevant master’s degree is a plus.
• Proven experience (5+ years) in brand management, content strategy, or a similar role within a complex organisation.
• Demonstrated success in developing and executing brand strategies that drive growth and engagement.
• Strong leadership skills with experience managing and inspiring a creative team.
• Excellent written and verbal communication skills, with a flair for storytelling and brand building.
• Data-driven approach with experience in using analytics to drive decisions and improve performance.

Additional Information

About HCA:

Healthcare Australia (HCA) is Australia's largest specialist healthcare recruitment and staffing provider. We are a large and diverse healthcare business with a strong presence in the staffing of nursing, community, allied and Crisis Response Management sectors in all States of Australia. 

Our Benefits:

• People-Centric Culture: Experience a workplace where people are at the heart of everything we do, guided by our core values.
• High-Quality Product: Work with a top-notch product, ensuring your efforts are backed by excellence
• Supportive Team: Thrive in a close-knit, friendly, and supportive team environment
• Continuous Development: Benefit from ongoing training and support with access to an education allowance to nurture your skills and career
• Hybrid Work: Enjoy flexible hybrid working conditions that empower work-life balance
• Generous Leave: Access extra leave (conditions apply) to recharge and rejuvenate and a day off for your birthday

Our Culture:    
  
We are a team working together, we never forget that we’re people-focused. We respect human relationships and aim to make a big difference in people’s lives across the country.  We embrace a culture of inclusivity and we align our actions with Our Values:  
  
We are accountable   |   We care |   We are team players   |   We are leaders | We understand your needs
  
Working for HCA will put you in a strategic position, with opportunities for career growth and development along with financial and non-financial benefits. Healthcare Australia will continue to grow at exponential levels over the next few years and offers significant career advancement opportunities for the successful applicant.
This is an opportunity to make your mark within a friendly, supportive, and growing organisation. Please apply with your current CV and cover Letter.
   
At HCA we are committed to embracing diversity and committed to providing a safe working environment.
  
To learn more about HCA:
www.healthcareaustralia.com.au
  
Only short listed candidates will be contacted