Head of Brand

WHAT YOU’LL DO

At Seakeeper, marketing isn’t an afterthought but a strategic player in what we do and how we do it. As our Head of Brand, you’ll have the opportunity to put your mark on building a brand and crafting how the world views an industry-changing technology. You’ll act as central command of the global Seakeeper Ride brand by:

• Developing the creative strategy and executing global marketing tactics in the areas of branding, content development, public relations (endemic and non-endemic), events, and partner support
• Acting as the point of contact for the brand, speaking on behalf of the brand, and managing our public relations agency and all media inquiries
• Developing the strategy and overseeing the execution of Seakeeper Ride’s visual content creation and graphic design
• Developing the strategy for Seakeeper Ride’s digital advertising, social media, and email marketing and working with the Digital Marketing Manager to execute campaigns
• Working with the Event Manager and Sales team to ensure Seakeeper Ride is on-brand and represented appropriately at all events (boat shows, partner events, etc.)
• Creating and managing the global department budget
• Hiring, managing, mentoring, and developing a team of multidisciplined marketers, defining priorities, equilibrating workloads, and ensuring alignment of the team to the business
• Collaborating and communicating closely with the Sales team and other departments throughout the company (Engineering, Training, Support, Operations, etc.) to support not only our external global brand efforts but also our internal brand as needed
• Managing third party partners, including, but not limited to, agencies, printers, and translators
• Protecting and continuing to grow the global Seakeeper Ride brand, as well as commanding adherence to brand standards
• Remaining up to date on marketing trends and offering new ideas that bring value to the global brand

WHAT YOU NEED TO SUCCEED

Do you have a positive attitude, an eagerness to learn and the ability to hustle in a fast-paced environment? Then Seakeeper is the place for you! Here are a few other things you’ll need to succeed.

MUST-HAVES

• The ideal candidate has broad experience across marketing, with a minimum of 5 years of overall marketing experience, and a minimum of 3 years in the following areas:
  • Playing a leadership role within a marketing/communications team
  • Public/media relations for an agency or brand
  • B2B and B2C communications
  • Experience with the creation and execution of a wide array of marketing mediums with some experience in visual content, copy, public relations, events & sponsorships, social media, website, email marketing, merchandise, partner support and advertising
  • Project management in a fast-paced environment
  • Creative agency management
• Bachelor’s degree in public relations, marketing, communications, or a related field
• Superb writing abilities with understanding of AP Style and a strong attention to detail
• Able to simplify complex technology for different mediums and different audiences
• A belief that consistency is key to building a strong brand and be able to effectively enforce the brand guidelines without ostracizing those working with the brand
• A team player open to collaboration– you bring good ideas to the table, but can also recognize them from others
• Advanced project management skills
• Be self-motivated with unquestionable integrity and have superior time management, multitasking, organizational and prioritization skills
• Be a self-sufficient problem solver who takes pride in their work

NICE-TO-HAVES

• Experience in the marine industry and/or an interest in boating
• Experience in managing a global brand with B2B and B2C customers
• Experience growing a startup to a mass-market, global brand

MORE DETAILS YOU’LL WANT TO KNOW

• This position will be located onsite in our Ft. Myers facility
• You can expect travel to be up to 20%, largely to industry events and team gatherings, both nationally and internationally
• You’ll report to the Director of Marketing

YOUR TEAM

Our Marketing department is a small but mighty team looking to grow as our product enters the market. While we are the voice of the brand publicly, we also support teams across the company, including Sales/Support, Operations, Engineering, and Talent. Our team has an entrepreneurial, can-do attitude that’s willing to tackle anything that needs to be done. We’re looking for a rock star to build and lead our team and the Seakeeper Ride brand as we embark on new challenges in the company and industry.

WHY YOU’LL LOVE IT HERE

It’s true that we make extraordinary products, but our favorite part about Seakeeper is our people! We believe in participative leadership. That means you have the freedom to make a difference and contribute to the larger goal, regardless of your position. Great ideas can strike at any moment, and when you have one, you’re empowered to speak up!

We are constantly pushing (or crushing) boundaries. Stagnant or bored are about as opposite from Seakeeper as you can get! We move quick and if there is something that can be improved upon, we jump on it.

WHO WE ARE

71% of our Earth is covered by water and we want everyone to make the most of it. That’s why we are committed to creating products that transform the boating experience with an organization that employees want to work for, customers want to buy from, and vendors want to partner with. Seakeeper Ride, a Vessel Attitude Control System, eliminates underway pitch and roll, making time on the water safer and more comfortable for everyone on board.

Seakeeper was founded in 2008, growing from a start-up operation to the worldwide leader in stabilization thanks to its popular line of gyrostabilizers. Seakeeper Ride launched in 2022 and is the first product deviation from that line, bringing the magic of Seakeeper to boats while underway. There’s a long runway of growth ahead as more and more OEMs adopt Seakeeper Ride as standard equipment and we work to make aftermarket refits a reality. 

Ready for a new challenge in a fast-paced environment? Want to help us disrupt an industry...again? Come on and apply, we are ready for you!

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Seakeeper is personally committed to building an inclusive and diverse workforce. We are an Equal Employment Opportunity Employer/Affirmative Action Employer and do not discriminate on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, marital status, veteran status, genetic information, or any other protected characteristic under applicable law. All employment is decided on the basis of job requirements, individual qualifications, and business need.