Graphic Designer, Branding & Packaging

Nordstrom Product Group (NPG) is Nordstrom’s Private Brand Division and includes a portfolio of brands designed and developed specifically for Nordstrom and Nordstrom Rack. The Graphic Designer is part of the Brand Strategy and Packaging Team which is part of the broader Merchandising org within NPG. Through strong collaboration with cross-functional partners, the Graphic Designer is responsible for bringing our brands to life through branding & asset design. 

A day in the life...

• Leverage marketplace insights, consumer trends, and internal strategy information to create label and packaging articles including but not limited to interior labels, heat transfers, hangtags, shoe boxes, envelopes, boxed programs, jewelry cards, etc. 

• Design logos and branding for a portfolio of private brands which includes the intentional and thoughtful development of color palettes, fonts, materials, iconography, and watermarks to create a compelling brand presentation for customers. 

• Develop branding guides to ensure brand integrity as cross-functional partners adapt branding and assets in other aspects of the business. 

• Ensure that all customer facing packaging enhances the customer shopping experience through easy identification of key selling attributes. 

• Research and identify new trends and big ideas in the packaging space, seeking inspiration from aspirational brands and supplier partners to incorporate into ongoing development and ad hoc projects. 

• Analyze current packaging programs and recommend improvements, quickly moving from insights to the execution of optimizations once alignment is garnered.   

• Intake packaging needs from cross-functional teams, fostering constructive conversation regarding product, costing, potential limitations, and any additional opportunities.  

• Partner with studio art director, photographer, and post-production for on-figure product photography. 

• Work on ad hoc Graphic Design projects for the Brand Strategy Team or broader NPG organization such as creating visual renderings of store/marketing presentations or designing swag for internal events. 

You own this if you have...

• Builds trust with cross-functional teams as a partner who can digest a particular area’s needs and synthesize into an aligned packaging presentation. 

• A solid communicator who tactfully influences internal parties via strong presentation and communication skills. 

• Utilizes both a strategic and creative mindset to adapt market and competitor learnings into applicable packaging solutions.   

• Entrepreneurial spirit with strong organization and time management and skills; able to balance multiple projects and priorities concurrently.  

• Demonstrates the ability to remain flexible in a dynamic business and tactfully receive constructive feedback. 

• Drives Results: Remains focused on achieving key goals, even in the face of obstacles and setbacks 

• Builds Trust: Gains trust by showing consistency between what is said and what is done. 

• Customer Focus: Identifies gaps in their team’s ability to meet emerging customer needs and takes actions to remedy these issues. 

• Decision Quality: Integrates various inputs, decision criteria and trade-offs to make effective decisions. 

• Self-Development: Takes on stretch assignments that will broaden capabilities. 

• Manages Complexity: Seeks to understand systematic problem-solving methods; applies them when necessary. 

• 3+ years of experience in graphic design; retail packaging, print production or label development preferred. 

• Proficiency in Adobe Creative Cloud and 3D rendering programs such as Dimensions. 

• Portfolio that showcases professional work examples.