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Come explore opportunities within Brunswick, a global marine leader committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes “Next Never Rests™,” and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation.
Flite is at the forefront of innovation in the e-foiling industry, delivering remarkable products that inspire people to take Flite. As the Brand Manager - EMEA, you will lead the development and execution of brand strategies, ensuring Flite’s presence and impact in Europe, the Middle East, and Africa markets align with global objectives. This role requires a combination of strategic vision, brand expertise, and hands-on execution to drive growth, elevate brand awareness, and deliver exceptional customer experiences.
You will work closely with internal teams and external partners to oversee brand positioning, product launches, activations, and marketing initiatives that resonate with both B2B and B2C audiences. Your expertise in marketing and branding will be instrumental in cementing Flite as the most loved brand in its category.
Responsibilities
Brand Strategy & Execution
- Develop and execute Flite’s brand strategy in the EMEA market, ensuring alignment with global objectives and positioning.
- Define brand messaging, audience segmentation, and customer personas to optimize engagement and drive growth.
- Oversee the implementation of brand guidelines, ensuring consistency across all touchpoints.
Marketing & Activations
- Plan and execute product launches, brand campaigns, and promotional activities to increase market penetration and customer engagement.
- Develop and manage regional activations, events, partnerships, and sponsorship opportunities to enhance brand visibility.
- Work with the global marketing team to localize campaigns and communications for the EMEA market and execute impactful tactics throughout digital, promotions, research, advertising, social, and media.
- Specialized expertise in evaluating, planning, and executing experiential marketing initiatives from ideation to delivery, with clear target outcomes.
Content & Digital Marketing
- Partner with content creators, influencers, and ambassadors to amplify brand awareness and storytelling.
- Manage media activations, journalist experiences, and press outreach to drive earned media coverage.
- Collaborate with the creative team to produce compelling digital, print, and social media marketing assets.
- Collaborate with the Digital team to align and execute regional digital strategies.
Cross-functional Collaboration
- Work closely with sales, customer service, and product teams to align brand initiatives with business objectives.
- Partner with consumer insights and data teams to analyze market trends, campaign performance, and customer feedback to refine strategies.
- Support Flite’s authorized partners and retailers with marketing assets, branding guidance, and promotional initiatives.
Budget & Performance Management
- Develop and manage the EMEA brand marketing budget, ensuring efficient allocation of resources.
- Track and analyze key performance indicators (KPIs) to measure the success of brand initiatives and inform future decisions.
- Provide reports and insights to leadership on brand performance, competitive landscape, and market trends.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
- 5-8 years of experience in brand marketing, preferably within the premium/luxury/sports/outdoor industry.
- Proven track record of developing and executing successful brand strategies and marketing campaigns.
- Experience managing large-scale brand activations, sponsorships, and influencer collaborations.
- Proven track record in overseeing large-scale brand events, from initial evaluation to successful execution
- Strong understanding of digital marketing, social media trends, and content strategy.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Excellent communication, presentation, and stakeholder management skills.
- Analytical mindset with the ability to leverage data to drive decision-making.
- Experience in the marine, watersports, or outdoor lifestyle industry is a plus.
- Willingness to travel (up to 30%) for events, activations, and industry engagements.
Qualifications
- Strong strategic thinking and problem-solving abilities.
- Passion for innovation, adventure, and premium brand positioning.
- Hands-on approach with a high level of attention to detail.
- Self-starter with the ability to work independently and collaboratively.
- Enthusiastic about watersports, foiling, or outdoor adventure industries.
Language skills:
- English is a must, written and spoken at an advanced level. Dutch would also be considered an asset.
This exciting position is a Global Grade 12 and offers a salary of between €68,000 and €80,000 (payable in 12.92 instalments). Please be aware that this range represents the pay range for all positions within the job grade in which the post falls. The actual salary offer will consider a wide range of factors, including skills, experience, and location (country). We also offer the following benefits:
- A Bonus Plan with a target of 10% of the annual salary;
- 5 extra-legal vacation days (25 Days total)
- Contribution to personal Pension Plan;
- Daily Travel Allowance;
- Possibility to do homeworking;
- Free access to LinkedIn Learning for your personal development;
- A unique, fun and rewarding work environment that fosters individual growth and rewards performance in the Marine segment of the recreational industry.
Next is Now!
We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Brunswick is committed to providing a workplace that offers equal employment opportunities based solely on merit. Therefore, discrimination based on race, color, religion, sex, national origin, disability, veteran status or any other protected status under applicable local, state or federal law is not tolerated.
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