About Credit Saison India
Established in 2019, CS India is one of the country’s fastest growing Non-Bank Financial Company (NBFC) lenders, with verticals in wholesale, direct lending and tech-enabled partnerships with Non-Bank Financial Companies (NBFCs) and fintechs. Its tech-enabled model coupled with underwriting capability facilitates lending at scale, meeting India’s huge gap for credit, especially with underserved and under penetrated segments of the population.
Credit Saison India is committed to growing as a lender and evolving its offerings in India for the long-term for MSMEs, households, individuals and more. CS India is registered with the Reserve Bank of India (RBI) and has an AAA rating from CRISIL (a subsidiary of S&P Global) and CARE Ratings.
Currently, CS India has a branch network of 45 physical offices, 1.2 million active loans, an AUM of over US$1.5B and an employee base of about 1,000 people.
Credit Saison India (CS India) is part of Saison International, a global financial company with a mission to bring people, partners and technology together, creating resilient and innovative financial solutions for positive impact.
Across its business arms of lending and corporate venture capital, Saison International is committed to being a transformative partner in creating opportunities and enabling the dreams of people.
Based in Singapore, over 1,000 employees work across Saison’s global operations spanning Singapore, India, Indonesia, Thailand, Vietnam, Mexico, Brazil.
Saison International is the international headquarters (IHQ) of Credit Saison Company Limited, founded in 1951 and one of Japan’s largest lending conglomerates with over 70 years of history and listed on the Tokyo Stock Exchange. The Company has evolved from a credit-card issuer to a diversified financial services provider across payments, leasing, finance, real estate and entertainment.
Job Description :
We are seeking a highly driven and experienced Brand Marketing Lead for Credit Saison India. This is an opportunity to play a strategic role in shaping the brand and marketing communications strategy as the company builds on its success and deepens its presence in the market. The role reports to the Head of Marketing, India.
The Brand Marketing Lead for India is pivotal in shaping our brand identity across our business verticals, enhancing awareness and building trust for the brand, and driving strategic initiatives across various communication channels to increase visibility among our target stakeholders. You will be collaborating with executives and internal teams to maintain consistent brand guidelines and messaging aligned with our company’s business goals and core values.
Given our background as a tech-led financial solutions provider, we seek individuals who have a passion and authentic interest in finance and technology, an entrepreneurial mindset with a willingness to build things from the ground-up, as well as the desire to bring transformative impact to end-consumers and businesses.
Responsibilities:
- Brand Strategy: Develop and implement comprehensive brand strategies to enhance brand awareness, understanding, and trust across all stakeholders. This includes creating value proposition for different business verticals, as well as product lines
- Brand Networks/Acts: Create and implement strategic approaches for branding programs in India to support businesses. Build strong networks with marketing partners, key thought leaders/bodies in the market and monitor industry developments that stand to impact the business. Plan to participate in important industry events, aligned with organisation’s brand direction
- Stakeholder Management and Collaboration: Engage with relevant internal stakeholders to ensure a strategic overview of the business and future market opportunities. Identify areas of concern and modify marketing programs to address changes in the marketplace
- Consumer centricity: Develop a consumer first mindset in the organization. Bring in consumer voice in cross-functional discussions.
- Offline media planning and optimisation: Responsible for evaluating offline media plans, with a view to bring in buying efficiency on offline spends
- Creative Development and communication planning: Understand business and cross functional requests on creative requirements and mobilise internal and external resources to create and deploy insightful communication, within agreed timelines
- Brand Execution: Work with cross functional marketing teams (including PR, digital) to plan and drive execution of communication across channels, aligned with the organisation’s growth areas, choices and tactics.
- Channel Engagement Strategies: Partner with business to create robust channel engagement programs, set and monitor KPIs to measure success of programs
- Content Development: Oversee the creation of compelling brand narratives across platforms, including blogs and newsletters
- Budget Management: Manage budgets, timelines, and resources effectively to deliver high-quality results within established parameters
- Market Intelligence: Plan and execute Market research / surveys / trackers / analysis as per business requirements, to keep a track on consumer trends, competition initiatives, as well as identify innovation and opportunities
- Metrics and Analysis: Establish and monitor key performance indicators (KPIs), providing regular reports and insights to refine strategies for continuous improvement
- Team Leadership: Build and lead a high-performing team of brand and communication professionals
Qualifications:
• Post Graduate (MBA) in Marketing, Communications, or a related field
• Excellent communication skills with the ability to articulate complex ideas clearly and persuasively, with extraordinary presentation ability
• Strategic thinker with a creative mindset, and the ability to set strategy and build structure, programs and ideas from scratch
• Demonstrated leadership abilities with experience in managing teams and driving cross-functional collaboration
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Exception verbal and written English communication skills and proficiency in regional languages is a must
Experience Required
• Minimum 10-12 years of experience in brand management, handling creative and marketing services in a leading BFSI/NBFC environment
• Hand on experience of developing campaigns and marketing programs, evaluating media plans and providing creative support
• Experience in channel management / DSA management is a plus
• Ability to work in a highly matrix organization, balancing priorities between Headquarters and Local markets is a plus