Director of Brand Marketing

Company Description

Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle. 

Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.

Minor Hotels AU & NZ is a proud leader in strata titled accommodation management with numerous Hotels, Resorts and Residential Apartment buildings throughout Australia and New Zealand.

Job Description

With over 65+ hotels across Australia and New Zealand (and more on the horizon!) Minor Hotels is on an exciting growth journey. We're looking for an influential and visionary Director of Brand Marketing to join our dynamic Brand and Marketing team at our Corporate Office in the heart of Brisbane’s CBD. This newly created, national role offers the unique opportunity to lead and transform how our brand connects with audiences across the Australasia region. You’ll be at the forefront of shaping major brand initiatives, designing impactful campaigns, and spearheading PR strategies that inspire, engage, and elevate our brand promise.

In this strategic role, you will collaborate closely with operational and commercial leaders to craft a cohesive and elevated brand experience. Using data-driven strategies and industry expertise, you will work to strengthen consumer preference, drive measurable growth, and position Minor Hotels as a leader in the industry. As a key ambassador for our brand, you’ll design and implement tools and training programs that enable our teams to embody the brand at every level, ensuring consistency and excellence across all guest touchpoints.

This is a career-defining role that champions innovation, driving initiatives that set new benchmarks for impactful content and unforgettable experiences. As you shape the evolution of our brand, you’ll play a pivotal part in the success and growth of Minor Hotels across the region.

Key Responsibilities Include:

• Lead the development and implementation of brand marketing initiatives across Minor Hotels Australasia, ensuring impactful launches and alignment with global and regional strategies.
• Develop activation toolkits, supporting documentation, and online resources to support brand initiatives at all levels.
• Drive brand transformation programs for Minor Hotels in the Australasia region, collaborating with cross-functional teams and creative partners.
• Manage and enhance the social media presence for all Minor Hotels brands in the region, ensuring alignment with brand standards across owned, earned, and paid media.
• Spearhead public relations and influencer strategies, working with PR agencies to enhance media relations, brand storytelling, and crisis communication.
• Identify and implement brand partnerships to boost awareness and enhance brand perception and preference.
• Provide opening support for new hotels, ensuring pre-opening brand elements are executed seamlessly.
• Collaborate with the global team to implement brand tracking initiatives and measure the success of key campaigns.
• Act as a brand champion, ensuring all communications and marketing efforts align with the brand promise and drive positive consumer perception.

Qualifications

To be successful in this role, you will bring the skills, attributes, and qualifications needed to drive impactful brand initiatives and foster business growth:

• Relevant qualifications in Marketing, Communications, or a related field, with demonstrated experience in brand management or a similar leadership role.
• Minimum 6 years of experience in marketing, branding, or related fields within a large organisation, with a proven track record in delivering successful brand initiatives.
• A strong ability to understand business objectives and translate them into effective brand programs that support organisational goals.
• Proven experience analysing consumer insights through data and research to inform omnichannel marketing campaigns, including influencer strategies.
• A track record of developing and executing impactful brand strategies, ensuring consistency across communications, activations, and consumer touchpoints.
• Strong organisational and project management skills with experience driving cross-functional teams and external agencies to exceed expectations.
• Exceptional interpersonal skills to build strong relationships, influence stakeholders, and find innovative solutions in complex environments.
• A team player with a growth mindset, a “can-do” attitude, and the willingness to take on projects outside the typical scope to support team success.

Additional Information

Join our positive and vibrant team and be rewarded with these team benefits:  

• Highly competitive salary, which is negotiable based on experience  
• 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
• 20% team member’s friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
• Access to Minor Hotels ANZ paid parental leave benefits
• Additional paid leave including Birthday and Study leave
• Educational Financial support may be available to those who undertake development relevant to the company’s business requirements
• NIB Insurance discounts  
• Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
• Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)
• Discount on Furniture
• 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe
• Wellbeing programs with Uprise (EAP)
• Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults.

Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best work place culture.

Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.