Director, Casino Brand Marketing

Fanatics Betting & Gaming (FBG) is hiring a Director of Casino Brand Marketing to lead all Casino brand marketing strategies. The Director will be a strategic leader who can shape and execute the overall brand strategy working closely with commercial, product and customer insight, influencing the creation of all customer facing assets and messaging to ensure brand consistency across all channels. This role demands a strong understanding of branding, marketing, and consumer behavior, with a focus on driving brand growth and fostering a positive brand perception. 

Reporting to the VP Marketing, the Director of Casino Brand Marketing will play a pivotal role within the broader Marketing team, driving the brand’s presence in the exciting and growing casino space. The role requires a versatile leader who can blend strategic thinking, creative talent, and strong leadership skills to build and maintain a powerful brand identity. 

This position is based Hybrid out of our Leeds or New York offices. 

Responsibilities

• Spearhead the execution of a comprehensive online Casino brand strategy, ensuring alignment with overarching business goals and campaign objectives, and translate them into actionable strategies. 
• Drive cross-functional collaboration to ensure brand consistency and alignment across all customer touchpoints, particularly within the online Casino vertical.
• Champion the online Casino brand internally, working alongside the marketing leadership group to guide key initiatives and elevate brand standards.
• Coordinate integrated marketing communications plans across online Casino-related campaigns.
• Engage and collaborate with teams across product, commercial and social, as well as with external creative and media agencies, ensuring alignment and gathering valuable feedback to drive the success of the online Casino brand.
• Foster brand awareness & consideration and drive customer acquisition, creating marketing initiatives that resonate with online Casino enthusiasts and reflect the excitement and energy of our gaming offerings.
• Stay abreast of industry trends, monitoring design trends, market developments, and consumer behavior to ensure brand relevance and innovation. 

Experience and Skills

• Bachelor's degree in Marketing or a related field.
• 10+ years of experience in brand marketing, content marketing or related creative field.
• Proven track record in brand design, advertising, and marketing communications with a deep understanding of the Casino and gaming industry.
• Extensive experience in managing integrated digital marketing assets, particularly for online Casino and gaming-related content.
• Thrives in an entrepreneurial, hyper growth environment where priorities evolve regularly and decisions are made quickly.
• Team-first mentality, with a willingness to do what it takes to get the job done and a desire to strive for better.
• Proven ability to work effectively cross-functionally within FBG and the larger Fanatics organization.
• You have a passion for sports and a strong understanding of fan behavior and team winning culture. 
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings.