Director, Brand & Product Strategy (Premium)

Company Description

For nearly 70 years, MasterBrand has been shaping the places where people come together, enriching lives and creating meaningful memories for our customers. That, combined with our stylish products, expansive dealer and retail network, and dedicated associates, has helped make us the number one North American residential cabinet business. Our unique culture of continuous improvement is based on trusting the tools, empowering the team and moving forward, and is kept alive by our more than 14,000 associates across 20 plus manufacturing facility and offices. Visit www.masterbrand.com to learn more and join us in building great experiences together!

Job Description

We are seeking a dynamic and visionary Brand and Product Director to take ownership of a premium brand within Masterbrand Cabinets. This role is instrumental in shaping and executing an end-to-end strategy to drive growth, innovation, and market leadership for the brand. The ideal candidate will have a proven track record of strategic thinking, leadership, and brand management, preferably in the cabinet manufacturing industry. The position will report to the VP of Marketing.  

Responsibilities

• Develop and execute an end-to-end strategy to grow the premium brand and solidify its market position. 
• Identify market opportunities and trends to drive innovation and differentiation.
• Collaborate with senior leadership to align the brand’s goals with overall business objectives. 
• Lead and mentor a team supporting marketing efforts, training programs, and graphic design. 
• Oversee marketing campaigns, brand messaging, and customer engagement strategies. 
• Partner with sales, product management and operations teams to support go-to-market strategies. 
• Ensure training content aligns with the premium positioning and value proposition of the brand 
• Ensure the graphic design team produces high-quality, impactful visuals that reflect the brand’s premium positioning. 
• Measure the effectiveness of brand and product strategies using key performance indicators. 
• Use data-driven insights to refine and enhance strategies. 
• Travel as business needs require, estimated 25-50%.  

Qualifications

• A bachelor’s degree in business, Marketing, or a related field is required.   
• 7+ years of experience in the manufacturing industry.
• Extensive experience in brand management and developing brand strategies across multiple channels or businesses.
• Proven track record of managing complex branding projects with multiple stakeholders to ensure timely delivery within budget. 
• Strong analytical skills to interpret data and market trends, making informed decisions that drive product success. 
• Background or experience with lean principles and tools is preferred.  
• Ability to travel as business needs require, estimated 25-50%.  

Additional Information

Equal Employment Opportunity

MasterBrand Cabinets LLC is an equal opportunity employer. MasterBrand Cabinets LLC’s policy is not to discriminate against any applicant or employee based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, military status, sexual orientation, genetic history or information, or any other basis protected by federal, state or local laws. MasterBrand Cabinets LLC also prohibits harassment of applicants or employees based on any of these protected categories. It is also MasterBrand Cabinets LLC’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Reasonable Accommodations

MasterBrand Cabinets LLC is committed to working with and providing reasonable accommodations to individuals with disabilities. If you have a disability and wish to discuss potential accommodations related to applying for employment, please contact us at [email protected].