MarketPro
is partnering with a leading Global Manufacturer & fast-growing direct
sales company to fuel accelerated growth year-over-year in search of a passionate
Digital Brand Marketing Manager! For the past eight years, this
forward-thinking brand has been at the forefront of innovation, transforming
the way we cook in homes across the world with cutting-edge technology and
top-tier consumer products.
The Digital Brand Marketing Manager is responsible for leading
the integration of branding, digital and lead generation strategies. In this role, you will focus on building a
strong online presence, enhancing brand identity, and driving engagement across
digital channels.
The Digital Brand Manager will need to closely collaborate
with cross-functional teams, including marketing, operations, sales, and IT to
achieve the company’s growth goals.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Website Management:
- Oversee the maintenance,
optimization, and performance of the company website.
- Ensure seamless user experience
and alignment with brand guidelines.
- Manage updates, content creation,
and third-party integrations.
Brand
Strategy and Digital Integration:
- Develop
and execute strategies to enhance brand identity across digital platforms.
- Ensure
consistent messaging, tone, and visual branding across all digital
campaigns and assets.
- Monitor
brand perception and refine strategies to improve customer trust and
loyalty.
Lead
Generation Campaigns:
- Create and execute lead generation
strategies across various digital channels, including Email, SMS, Social Media,
Affiliate Marketing, and Search.
- Optimize campaigns to drive
conversion rates and customer engagement.
- Leverage
tools such as Google Ads, Meta Ads, and email marketing to drive lead
conversions.
- Optimize
landing pages, lead forms, and customer and consultant journeys to
maximize lead conversion rates.
- Collaborate
with sales teams to align lead generation efforts with sales objectives
and goals.
Digital and
Analytics:
- Develop,
implement, and manage social media, SEO/SEM, and content marketing
initiatives to improve website visibility, search rankings, and generate
awareness and leads.
- Monitor
analytics and make data-driven recommendations to enhance organic traffic.
- Use
data analytics platforms (e.g., Google Analytics, Looker, and Shopify) to
measure campaign performance and ROI.
- Use
insights to drive strategic decision-making and course-correct marketing
plans as needed.
- A/B
test campaigns to refine messaging and optimize results.
- Provide
actionable insights based on campaign data to continuously improve lead
generation strategies.
Salesforce
and Customer Engagement Support:
- Develop
digital marketing resources, templates, and guides to empower our
independent salesforce.
- Collaborate
with the salesforce to ensure marketing campaigns resonate with target
audiences and drive conversions.
- Actively
seek feedback to refine campaigns and support tools for maximum
effectiveness.
Content
Development and Lead Nurturing:
- Create
and manage engaging content, including blogs, social media posts, videos,
and email campaigns, to attract and nurture leads.
- Design
automated email sequences and drip campaigns for lead nurturing.
- Maintain
a content calendar to ensure timely, relevant, and consistent
communication.
Agency
Management:
- Collaborate with external agencies
and vendors for digital marketing, paid media, and creative initiatives.
- Ensure alignment with strategic
goals and manage budgets effectively.
Marketing
Automation:
- Manage platforms such as Klaviyo,
Attentive, and others to streamline marketing efforts.
- Develop automated workflows to
enhance customer journey and retention.
Compliance
& Regulations:
- Ensure all digital marketing
efforts comply with regulations such as CAN-SPAM, GDPR, and CCPA.
- Maintain ethical standards in all
customer outreach initiatives.
Team
Collaboration:
- Act as a true team player,
collaborating with cross-functional teams to achieve shared goals.
- Foster a positive and adaptable
work environment, contributing to the company’s overall success.
Customer Experience and UX Optimization:
Responsible for UX optimization.
- Continuously
improve the user experience (UX) across the eCommerce site, ensuring a
mobile-first, intuitive, and efficient journey from discovery to purchase.
- Conduct
A/B testing and utilize user feedback to identify and address pain points
in the customer journey.
Requirements
· Bachelor’s degree in Marketing, Business,
or related field
· 8+ years of experience in
e-commerce and digital marketing, preferably in a direct sales environment.
· Proven ability to manage and
optimize multi-channel marketing campaigns.
· Strong analytical skills and
proficiency in tools like Google Analytics, Shopify, and Excel/Sheets.
· Hands-on experience with marketing
automation platforms such as Klaviyo and Attentive.
· Exceptional communication,
organizational, and project management skills.
· Strategic thinker with the ability
to adapt quickly and make data-driven decisions under pressure.
· Passion for the brand and product,
with a commitment to achieving business goals.
· Graphic design knowledge